No fancy hook here.

Just the complete 180-day roadmap to building and scaling your personal brand to 7 figures in 3 stages.

I’m gonna walk you through how to start on X (formerly Twitter), LinkedIn, and then expand to YouTube and your email list.

…All in 2025.

No paid ads.

No cold outreach.

No massive following.

Let’s get into it.

Stage 1: Stirring The Pot

Here’s what we’re gonna go over in the first stage:

Defining Your ICP

AKA your Ideal Customer Profile or Ideal Client Profile.

Have you ever read an ad or website that felt like it was speaking directly to you and no one else?

That’s the importance of knowing your ICP

This is how you speak directly into the hearts of your perfect prospect

How do you do that? By knowing who they are

Ask yourself these questions about them:

Positioning

Positioning is how you’re gonna stand out from the crowd.

You need this to get you clicks and you do that by building a positive perception in the eyes of your prospects.

There’s 5 main positioning structures you can use.

Ex: “No more cold emails or ads to get leads. Have them come directly to you”

“LTV is the most important metric in 2025 for DTC brands and retention marketing is our obsession”

“Everyone does CRO for every niche in the market. We specialize only in DTC brands in the fashion industry and have worked with X people in your space.”

“We have no upsells. We’re not promoting any higher-priced program inside like everyone else.”

“Get more sign-ups at a higher conversion rate via our 3-step system”

Identify Your Target Audience

This is damn near the same as identifying your ICP, but we’re focusing a bit more on the social media side of it.

Who are they following?

Who are they talking to?

Who are they commenting underneath?

You’re gonna be writing your content for those people.

Finding Your Dream 100

The dream 100 is the top 100 people you ever wanna work with or befriend.

The goal here is to grab the algorithm by its throat and build valuable connections that could potentially turn into paying clients.

There’s 2 main ways of going about this:

Method #1:

Method #2:

Profile + First Batch of Content

We’re going to build your profile into a funnel.

Your profile and your first batch of content is ALL top of funnel based.

And for your first batch of content you’re going to post

I run through all of the content thoroughly in-depth in this YouTube video here:
LinkedIn & Twitter Content Strategy Framework 2025 – How to Get Started

Idea Generation

You’re probably wondering how you even come up with content in the first place.

Don’t worry, you don’t need to be a creative thinker.

I’ve got that part covered for you already.

Method #1: The Interview

This is where you ask yourself a series of questions and use your answers to create content.

And once again don’t worry, I have those questions for you.

Here they are:

What are some personal stories or anecdotes that you could share that would be relevant to your business?

Method #2: Market Research

Identify your competitors in the space and study their best performing recent content

For example if you were in the Creatives niche you’d study an account like @anzedetn

Anze is a client of ours. If you want us to create banger content like his come talk to me here: https://authority.mogulmedia.ca/

Stage 2: Doubling Down

Now we’re onto stage 2.

This is where we double down on what’s working and nurture our audience.

Here’s what we’re gonna go over:

Identifying Winners & Optimizing

You’re gonna create 2 new batches of content either weekly or bi-weekly.

You do this by analyzing what topics and structures are working best and that accounts for 50% of your next content.

Then you identify what’s working from your competitors and you come up with new tests (this will account for the other 50% of your next content)

You can use tools like Hypefury or TweetHunter to do this in great detail.

Propaganda (Memetics) Don’t worry we’re not gonna give you a negative digital footprint here.

We just want your audience to love you and what you sell.

And it’s done through (ethical) propaganda.

The goal is to have one overall message you can have conviction with – a hill that you’d die on.

The top players in the space summarize their messages into simple phrases and icons called “memetics” – here’s some examples:

And then here’s an example of one of my memetics called “Micro Authority”

I wouldn’t shut up about this concept EVER.

So much so to the point where people who hop on sales calls with me tell me they want to become a ‘Micro Authority.’

My message is to tell people the importance of building a personal brand without becoming an influencer or celebrity.

My content all revolves around the outcomes and lifestyle of someone who does just that.

Often times it becomes about:

It’s all about selling my convictions.

The “DM 100” Strategy + The 50 Strategy

You’re gonna waste your time on these platforms if you aren’t building connections (friendships) so here’s 2 easy ways to do it:

Method #1

Method #2

Middle of Funnel Content

Now you’re gonna introduce 3 new types of content into the mix:

While still posting your hot takes, motivation, stories, and experiences as well.

Stage 3: Expansion (and more)

This is where we completely usurp our niche and take over everything.

We’re gonna go over:

Email List

Your email list is where you build a deep connection with your audience and offer exclusive content here.

Email list subscribers are infinitely more valuable than social media followers.

But don’t ask me. Look at the data.

Let’s say you run a B2B newsletter with 10,000 subscribers.

That means your newsletter is literally worth $400,000.

You can set yours up with a platform like ConvertKit.

You’re then going to create a free resource that you will give away in exchange for people’s emails.

And you’ll post about it on your Twitter & LinkedIn and then DM people the link to your newsletter.

Your weekly email strategy is going to consist of 1 of 4 types:

Or… You can combine all 3 of those into 1 chunky email (like I am here).

YouTube

YouTube is where you’re gonna activate your followers and convert those who are on the fence about your offer.

There’s 4 different types of videos and you’re gonna post once on a weekly basis:

Bottom of Funnel Content

Now you’re going to introduce the bottom of funnel content.

These are just:

I know this is a lot and you might need to bookmark this email and keep it somewhere for future reference.

But if you don’t wanna deal with the headache of doing all of this,

If you want to build your personal brand into the most valuable asset you ever own,

Complete with followers, lead flow, and connections…

Come talk to me here: https://authority.mogulmedia.ca/