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It’s National App Day, Reader! Is there an app you cannot live without?

In today’s edition:

• 📊 Today's Tip of the Day is for Instagram

• 🤖 🧠 Creating custom GPTs

• Google Analytics removal

• YouTube auto-dubbing tool

• 🗞️ Additional industry news from Instagram, LinkedIn, Threads, YouTube, and more

Wondering whether your Instagram posting schedule should evolve? Do you want a more detailed analysis to show how individual posts perform over time? 

Instagram rolled out a minor update that can help optimize your posting schedule and engagement tactics for maximum reach.

Check the Instagram Views Graph

To track how your post views change over time, tap the View Insights option on any post or Reel. 

You can filter the graph by All, Followers, and Non-Followers to see when views picked up, dropped off, or leveled off with audience segments.

To assess your post frequency, look to see if views on your older posts drop off on days you post something new.

Would engaging more with other accounts boost post performance? Spend a day interacting with more accounts than you usually do. Then, check views on your posts to see whether your efforts have led to more post views.

Today's tip was inspired by Lucas O’Keefe, a featured speaker at Social Media Marketing World.

Ready to Discover What’s Possible, Reader!

If you’ve ever wanted to attend Social Media Marketing World, now’s the best time to get your tickets. This year, we’re featuring our largest lineup of AI speakers. This means you’ll discover exactly how to use AI to save time AND improve your marketing. 

"This conference gave me a new vision for my work and opened my eyes to where I could take my career. It was very successful, and I can’t wait to reflect and put what I learned into action," raved Stacey Brown.

Discover why thousands of marketers consider Social Media Marketing World their number one resource to stay up to date with their marketing.

I’m ready to see what’s possible.

How to Create a CustomGPT Dream Team of AI-Powered Virtual Assistants

Need help making AI work effectively for your business? Want to know how to create AI assistants that truly understand your unique needs?

In this article, you'll discover a proven process for building a dream team of custom GPTs to elevate your marketing efforts and streamline your operations.

Remember: Everybody's dream team looks different because we've got different strengths, do different tasks, and target different audiences.

Step 1: Conduct a Comprehensive AI Audit

Building an effective custom GPT dream team begins with a detailed record of your current business operations, resource allocation, and the time spent on daily, weekly, and monthly tasks.

This documentation doesn't require complex tools – a simple Excel spreadsheet, time-tracking app, or even conversations with ChatGPT can effectively capture the necessary information.

Step 2: Create 10 Foundation Documents to Train AI for Custom GPTs

After your audit, use AI to develop a set of comprehensive foundation documents that will serve as the knowledge base for your AI assistants. Each document builds on the preceding documents to produce a . You'll need a:

Professional Profile: This should capture everything about you as a professional—your background, experience, educational history, personality profiles, strengths, and weaknesses. The document should also incorporate personality assessments you've completed, such as Myers-Briggs, DISC, or StrengthsFinders profiles.

Business Profile: Detail your business's structure, industry information, available resources, and operational processes.

Comprehensive Market Analysis: This includes market trends, a SWOT analysis, competitor research, and identification of market position.

The other documents you'll need are:

• Product Portfolio

• Service Portfolio

• Target Audience Persona

• Business Plan

• Financial Projection

• Customer Journey Mapping

• Content Strategy

Pro Tip: Save these documents as text files or Word documents rather than PDFs, as they're easier to update and tend to work better with AI systems.

Step 3: Decide Where to Implement Custom GPT Assistants

The next step is deciding which custom GPTs to create. Upload your initial AI audit results and your business and products/services documents to ChatGPT. Then, ask the AI to tell you where using AI assistants will be most valuable.

Please review this task tracking sheet and give me recommendations for implementing custom GPTs to maximize my business's efficiency and effectiveness.

When you have the results, you can create your first custom GPT

Step 3: Create 2 Dream Team CustomGPTs

Creating custom GPTs is more simple than many people believe. The process begins in ChatGPT's Explore GPTs section, where you'll find options to Create or Configure your custom GPT.

Beginners can start with the Create tab, which allows for a more conversational setup process. However, once you're comfortable with the foundation documents approach, she suggests moving directly to the Configure tab for more precise control.

In the Configuration creation flow, you'll upload an image representing your custom GPT and provide a clear title and description. 

Next, use the instructions section to clearly define the GPT's role, purpose, and your preferred communication style. You can even ask the AI to help you create instructions for your custom GPT.

Our team of 10 spends 60 hours a week responding to and writing emails. How can you help us do that better? How can we save time on our emails?

In the knowledge files section, upload your foundation documents.

Create a Customer Focus Group GPT

Use AI to create fictional customers that reflect your target customer. Rather than spending weeks conducting traditional focus groups and surveys, you can have detailed conversations discussing their challenges, needs, and reactions to your offerings.

Create an AI Advisory Board GPT

Begin by talking with ChatGPT about your primary business functions. For instance, if you're a consultant, course creator, or content creator, you'd ask ChatGPT to identify the world's leading experts in these areas.

I am a consultant specializing in helping businesses implement AI effectively through hands-on coaching and consulting. I need to create a virtual advisory board to help me make decisions about business strategy, course creation, email marketing, and social media marketing. Please identify the world's leading experts in these fields.

The AI will provide a comprehensive list of experts. You then create a custom GPT that embodies the collective expertise of these thought leaders, informed by your foundation documents. Then, you can run ideas for business decisions and content creation past your virtual advisory board and receive feedback from different expert perspectives.

Today's advice provided with insights from Kate vanderVoort, a featured guest on the AI Explored podcast.

Discover the Latest in Social Media News 

Social media marketing is constantly changing. But you don’t have to feel lost. The Social Media Marketing Talk Show can help.

Each week, host Jerry Potter covers the latest news across all the social platforms. Tune in and find out what’s happening now in social marketing. You'll gain insights you can put to work right away to give your social media marketing an extra boost.  

⭐ ⭐ ⭐ ⭐ ⭐ Amazing content

⭐ ⭐ ⭐ ⭐ ⭐ Every week is informative

⭐ ⭐ ⭐ ⭐ ⭐ I’m better at my job because of this podcast

I want the latest social media news.

Google Analytics: Google is rolling out an update to Search Console that removes metrics from Google Analytics. Source: Google via X

Instagram Basic Display API Access Ends: While developers can switch to new Instagram APIs, these only work with business accounts and don't provide the same functionality for personal accounts. Affected services include Discord, which removed its Instagram connection, and website embedding tools like Spotlight and SnapWidget. Source: TechCrunch

Reddit Answers: The AI-powered conversational interface for searching and accessing information across the platform curates relevant conversations and details from Reddit communities, providing summaries with links to related posts and communities. Users can view answer snippets from Reddit users inline, access entire conversations, and generate follow-up questions. The initial rollout is limited to English-speaking users in the U.S., with plans for international and multi-language expansion. Source: Reddit

2024 In a Snap: Snapchat released its 2024 year in review, providing insights on user base, engagement, and content consumption. The report also showcases significant growth across various content categories and strong user retention, with particular strength in AR features and engagement with sponsored content. Source: Snap

Threads API Updates: Users can now fetch public posts that mention them and access top/recent content via search queries. The new oEmbed API allows integration of Threads content into websites and applications. The update enables direct replies, reposts, and quote posts to public content found through mentions or keyword searches using third-party publishing tools. Meta has also added shares as a new metric, tracking how often posts are shared outside the app. Source: Meta

TikTok Parent Files Motion: ByteDance and TikTok have requested an emergency pause on the U.S. law requiring ByteDance to sell TikTok by January 19, 2024, or face a ban. The companies filed this request with the D.C. Circuit Court of Appeals, seeking time for Supreme Court review. Without an injunction, TikTok faces a U.S. ban in six weeks. Source: Reuters

TikTok Shop Expansion: The e-commerce feature is available in Spain. It enables users to purchase items through shoppable videos and LIVE Shopping streams in their For You Feed and digital storefronts. The platform will also allow Spanish businesses and creators to sell products directly through the app shortly. Source: TechCrunch

X Expands Grok Access: All users can now use the platform's AI chatbot. Source: Social Media Today

X Subscriptions: The platform announced that users need 2000 verified followers to qualify for its subscription monetization. Source: XCreators via X

YouTube App and Analytics Updates: The platform is introducing new features to its main app, including a simplified channel page where tabs are automatically added as creators produce different content types. Creators can now view their public subscriber list and see videos of all visibility states, including public, private, unlisted, scheduled, memberships, and drafts. The channel page now includes filter chips at the top for customizing video visibility, with options to sort by latest, popular, and oldest. Channel analytics were simplified to clarify performance metrics, and data stories were added to help creators understand audience engagement. On another front, YouTube is experimenting with showing members-only videos to potential new members on channel pages but only displaying videos available for purchase by the viewer. Source: YouTube

YouTube Soft-Launches Auto-Dubbing Feature: Available to creators in the YouTube Partner Program who produce educational and informational content, the automated system detects a video's original language and creates dubbed versions in supported languages without requiring any action from creators. Creators can review, unpublish, or delete dubbed versions through the Languages section in YouTube Studio. English videos can be dubbed into French, German, Hindi, Indonesian, Italian, Japanese, Portuguese, and Spanish, while videos in these languages can be dubbed into English. Viewers can identify auto-dubbed content through a label and select between dubbed or original audio tracks, with their preferences saved for future videos. Source: YouTube

YouTube Podcast Sharing: YouTube Music allows users to share specific timestamps in songs and podcasts across Android, iOS, and web platforms, letting recipients start playback at the specified time. The feature works consistently across YouTube platforms. Source: 9to5Google

Did You Know?

Sir Hans Sloane, an Irish physician, is credited with inventing chocolate milk in the late 1600s. He used it medicinally in Jamaica before bringing the idea back to Europe.