Morning Brew - ☕ Calm before the store

Walmart CEO on navigating policy change.

Hey there, it’s Thursday. To start the day with some good news: the E. coli outbreak linked to slivered onions on McDonald’s hamburgers is officially over. And if that’s not good enough, the fast food chain has also announced the return of the cult classic, Snack Wrap in 2025. No better way to kickstart the new year, we think.

In today’s edition:

—Alex Vuocolo, Vidhi Choudhary, Kristen Parisi

STORES

Doug McMillon

Ethan Miller/Getty Images

Walmart CEO Doug McMillon on Tuesday said the retail giant is prepared to navigate any policy changes that may come from the new Trump administration.

“What we’ve learned through the pandemic and all the other things that we’ve been through is to be able to react fast,” McMillion said in a fireside chat at the 2024 Morgan Stanley Global Consumer and Retail Conference. “We have the ability to do that. We’ve got a depth of experience, and we can navigate whatever policy changes come.”

As for which specific policies Walmart might be keeping an eye on, McMillon stressed that the company is as uncertain about what’s coming as anyone else. “I don’t know what’s going to happen policy-wise,” he said. “We’re all reading the same news.”

Others in the industry have been less tight-lipped about the downside of certain Trump policy proposals.

Keep reading here.—AV

Presented By National Retail Federation

E-COMMERCE

Woman hanging a holiday wreath

Aleksandarnakic/Getty Images

With the holiday season underway, sales of holiday decorations and hosting essentials spiked in November for Shopify shoppers, the latest sales data shared first exclusively with Retail Brew showed. Shopify’s numbers are based on sales made by Shopify merchants in the US in November compared to October 2024.

In November, orders for Christmas tree skirts popped 146% compared to October, while sales of garlands rose 103%. That was followed closely by decorative nutcrackers, for which sales spiked 100%. Sales of Christmas tree stands (up 93%), holiday stockings (up 88%), and artificial trees (up 85%) also jumped.

Born hosts: With the holiday hosting season upon us, consumers in the US also shopped for must-have kitchen tools and accessories to make gatherings memorable with yummy baked goods.

Orders for pie and quiche pans spiked at 253%. Sales of cookie decorating kits and cookware sets jumped 184% and 118%, respectively. Orders for kitchen staples like sauté pans (up 95%), roasting pans (up 83%), and baking and cookie sheets (up 80%) also went up.

Keep reading here.—VC

LABOR

A person standing in front of a Walmart Home Office building

Wellesenterprises/Getty Images

Conservatives and politicians have increasingly pushed an anti-DE&I narrative over the last two years in an attempt to convince employers to roll back their diversity programs. Now, Walmart, the largest private employer in the US, has become the latest company to confirm major changes to its DE&I initiatives. And while conservatives are claiming victory, a spokesperson for Walmart told HR Brew that the company is still committed to a workplace where everyone belongs.

Keep reading here on HR Brew.—KP

Together With Aptos

SWAPPING SKUS

Today’s top retail reads.

Meet me at the mall: Real estate developers are swapping dying department stores for full fledged apartments, making living at the mall a reality in the US. (CNBC)

Beg, borrow, steel: Why Gillette-parent P&G is looking to source steel from India amid potential tariff increases. (Reuters)

A charming idea: Beauty retailers across the board are elevating their offerings by adding a variety of charms. (Business of Fashion)

Change the game: Join retail game changers + explore cutting-edge innovations at NRF 2025: Retail’s Big Show. Register for your free Expo Pass by Dec. 12, or get an all-access pass by Jan. 8 to save $100.*

*A message from our sponsor.

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