👋 Hey, it’s Wes. Welcome to my weekly newsletter on managing up, executive communication, and standing out as a higher performer.

I originally published a version of this essay in September 2019. If you find this post helpful, please share it with friends and colleagues. Enjoy.

Read time: 6 minutes

Today's newsletter is sponsored by Uptempo. Is your marketing spread too thin? Focus on one growth pillar to drive results: efficiency, new markets, new products, or new buyers. To discover your ideal growth strategy, check out the Marketing Blueprint.

Creating a new position for yourself—one that doesn't yet exist—sounds too good to be true. But many of us have done it, and I’ve personally done it multiple times. I want to share a few ideas that will help you do it too.

I like taking time at the end of the year to reflect on how my work is going, what brings me joy, what I want to do more/less of, etc. This is a great time to think about ways to lean into your strengths and add even more value to your team.

Maybe you’re ready for more than your current job responsibilities. Or maybe you see an opportunity to contribute, but the role isn’t listed on your company’s careers page. You might think there’s nothing else you can do—except wait for your fortune to change.

Luckily, writing your own job description can be an option if you work at a startup or an organization that’s growing quickly.

This is your chance to get creative about how to add value.

Here are a few things to keep in mind to get a “yes” from your manager.

✨ Course update: My February 2025 cohort is 85% full! The February cohort will be the last cohort priced at $700. After this, prices will go up. If you’ve been wanting to take the course, now’s the time to join. → Save your spot

A role custom-made for you

What’s the benefit of writing your own job description? The better question is, what’s not to love about it?

You get to:

1. Work on cool projects you like and can contribute to.

2. Remove tasks off your plate that you’re not good at.

3. Craft a role entirely around what you can uniquely contribute.

That sounds fantastic to me. If you’ve ever felt like a square peg trying to fit into a round hole, well, writing your own job description is creating a square hole for yourself. It is a role tailor-made for your unique strengths and abilities.

Many operators have either officially or unofficially written their own job description, and are reaping the benefits.

So how do you get in on the fun?

It’s not about you

I know I just said this is a role tailor-made for you, which we can all agree sounds amazing. But let’s take a step back because there’s an important caveat.

A common mistake I see when talking to folks who want to write their own job description: They think it’s about them. It feels like free rein to focus on your perfect job. “Finally! I can craft a job entirely around what I like doing and am good at.”

The truth: it’s all about YOUR MANAGER.

It’s about what role would make your manager’s life easier and better. This is relevant whether you’re speaking to a hiring manager for a new position you’re interviewing for, or your existing manager at your current company.

This applies at all levels of seniority in an organization, too. You could be joining a company as a CMO reporting to the CEO. Or as a manager reporting to a senior manager.

You always have to pitch the idea in terms of what matters to the other person.

How to decide what your job description should include

It’s more fun to do things you’re good at. When you’re good at something and like doing it, you’ll stay energized and motivated through tough times. And why write your own job description if you don’t get to include stuff you want to do?

To get started, find the overlap of what you are good at, what you like to do, and what is valuable for your organization. This exercise is usually non-linear, at least in my experience.

You can approach this top-down or bottom-up.

The bottom-up approach is to draw out a Venn Diagram:

• “Here’s what I’m good at.”

• “Here’s what I like to do.”

• “Here’s what my manager would find useful.”

Once you write these out, find the overlap.

This approach is logical, but I find it doesn’t flow organically for me. I can fill out the bubbles of a Venn Diagram, but still not really know how to frame the overlapping piece in the middle.

Instead, I like to use a top-down approach, i.e. starting with the outside and working inwards. With this example, the external requirements are that my boss has to think it’s a no-brainer to let me work on X, Y, or Z.

Start by thinking of projects your boss would agree are a no-brainer for you to work on. “Wow, yes, we should have done this yesterday. I would love for you to start working on this ASAP.”

That’s the reaction you’re looking for. You need that level of visceral enthusiasm for your new job description to get approved.

Then ask yourself:

“What about this project (that I already know my boss loves) would I like doing? What chunk of it can I take on? What parts would I be most suited to lead?”

By starting with what you know your boss will value, you can get creative with what parts of those projects you can own.

Frame why this benefits your manager

Once you finally decide what to work on, you have to frame the role in terms of why this benefits the organization.

You have to align what YOU want with what the OTHER PERSON wants. I’m mentioning this point again because this is really the #1 thing that matters. It’s the single point of failure—without this, nothing else matters.

The only reason your boss will say yes is if you align to their goals. So when you put together your pitch, think about how you can blow their minds with helping them reach their goals.

All the rest of the logistics and mechanics—what bullet points belong in the job description, what metrics to measure yourself on, etc—all of those flow from this core concept.

“What can I do that would make my manager’s life easier and better?”

What you can start doing today

The best part: You can start to write your own job description in small ways. It doesn’t have to be formal or official.

You might even want to Trojan Horse the whole idea—the less attention you call to the fact that you’re inventing your own role, the better.

At the end of the day, this is about adding value to your organization. This is an opportunity to assert what you can do to better help your manager, your team, and your company.

That’s a win-win situation. They’ll get the best from you. And you’ll get to put your skills and energy towards projects you’re itching to do.

Have you written your own job description or pitched a role to your manager? How did it go? Hit reply because I’d love to hear from you.

Thanks for being here, and I’ll see you next Wednesday at 8am ET.

Wes

Executive Communication and Influence for Senior ICs and Managers course

In the past 7 days, operators from Jasper, Figma, Loop, Adobe, Dell, Intel, AECOM, Grammarly, Bitly, Shopify, Microsoft, Thinkific, US Bank, Google, Workday, etc have signed up for the February 2025 cohort.

The course is full of vibrant, ambitious, thoughtful operators who want to increase their impact and sharpen their ability to influence.

Here’s what students from the most recent October cohort are saying:

“A few weeks ago, I participated in Wes Kao’s ‘Executive Communication & Influence’ course after being a big fan of her Substack newsletter. When I saw this new course with a live cohort, I jumped at the chance. My favorite part includes the live communication exercises (especially for writing), and the thoughtful feedback she’d give on student responses immediately afterwards. I also appreciated the warm, supportive (and competent!) vibes that fellow students created for each other in the live cohort class. Impressive, considering that we were complete strangers otherwise. I recommend this course!”

- Wesley Chan, Senior UX Researcher, Meta

“The [course] content’s framing and distillation of ideas into actionable frameworks made everything click immediately. I've been an avid follower of Wes Kao’s newsletter for quite some time, but this experience was even better, if that’s possible. There was a segment on how to advocate and framing that I wished was available to me a couple of months ago. :) As a two day workshop, it provides maximum value and zero fluff.”

- Alvaro Ybañez, Senior Product Manager, OLX Group

“I recently completed Wes’ course…and it was a transformational experience. The course is packed with practical examples and hands-on exercises that make the concepts immediately useful. One major shift for me has been becoming even more intentional with user-centric communication. Before meetings now, I take a moment to align my mindset with the other person’s perspective, whether I’m persuading, requesting, or suggesting. It sounds simple, but it’s had a huge impact on how my messages land.”

- Kamara Simpson, VP Operations, Summit Asset Management

“I’ve been teaching on the side for more than a decade now. I’ve also taken my share of courses between soft skills and technical. Wes’ course is probably in my top 3 in terms of how quickly I can turn around and apply it, and how much it sticks in my head afterwards—even just processing the concepts, rather than learning and forgetting. The sessions over the two days were great—really helped to reinforce some of the concepts shared previously in Wes' newsletters. Highly recommended.”

- Kevin Ha, COO, Browne (previously Sephora)

“Wes is killer - she executed this jam-packed workshop flawlessly, giving all attendees significant food for thought. I’d recommend this course to anyone in the corporate world.”

- Maureen Ochs, Artists and Label Partnerships Manager, Spotify

💥 The course dates are February 20 & 21. The class is 85% full, so while February 2025 sounds far away, you may want to sign up in the next few weeks. Enrollment for February will likely fill up by mid-December.

Join us → Executive Communication & Influence for Senior ICs and Managers

Connect with Wes

• Are you new to the newsletter? Subscribe for free

• Follow me on LinkedIn for more insights

• Check my availability to do a keynote for your team

• Work with me for 1:1 executive coaching

• Sell your ideas, manage up, gain buy-in, and increase your impact in my 2-day intensive course. Class starts in February 2025. Save your spot here: Executive Communication & Influence for Senior ICs and Managers