Hey there 👋, check out this week's top digital media and market updates!

We’re covering Puck’s acquisition of Retail Diary and key takeaways from Substack’s deep dive into 74,000 newsletters—growth, trends, and monetization.

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Charlie Patel, Owner of Media Assets Newsletter

“What Substack’s 75K Insights Reveal About the Industry”

Substack has revolutionized newsletters, with over 35M active subscriptions and 3M paid ones. A recent report analyzed 75K newsletters and revealed fascinating trends: 45% are inactive, but consistent weekly or monthly publishing is a winning formula. Paid plans are offered by 36% of newsletters, averaging $10/month, and most creators are solo operators.

Other highlights? English dominates at 87%, frequent publishing boosts paid subscriptions, and Substack Notes is a popular feature. While 82% of newsletters have under 10K subscribers, a handful have reached 100K or even 1M+. The report is packed with insights to help you navigate the newsletter space! (LINK)

Ok that’s it for this week, give us a reply if you have any suggestions or comments…

Cheers!