Social media is a machine that destroys empathy
This is the Rubesletter from Matt Ruby. I’m a comedian, writer, and the creator of Vooza. Every Tuesday, I send essays, jokes, and videos to your inbox. You’re on the free plan, for the full experience, sign up for a paid subscription. I’ll be doing standup shows in Miami this week… Out of pocketI admit it, some of the taunts were schadenfunny: “Thoughts and deductibles to the family” or “Unfortunately my condolences are out-of-network.” Some were more cri de coeur: “This needs to be the new norm. EAT THE RICH.” Mostly, it all sounded like the plot to a Falling Down reboot. Since the shooting of UnitedHealthcare’s CEO, social media’s been an avalanche of anger toward him and his industry. Most expressed “support for the killing or denigrated the victim.” Anyone with the hubris to suggest “cold blooded assassinations are a bad thing” is getting shouted down as if due process is for fools. And plenty are atwitter at the killer’s thirst trap abs. (Um, did he 3D print those too?) As for me, right before the shooting I posted this old bit about how Big Pharma sucks… …and this one about how the Unabomber kinda made some good points… …which led me to wonder: Is Luigi a Rubesletter subscriber? 🤔 (Also, Luigi Mangione? C’mon. It sounds like a dish at the Olive Garden. Who’s his cousin? Salvatore Fettucine?) One takeaway from the cheerleading Luigi’s received: The Unabomber was too early. If he had waited for social media to exist, half the country probably woulda cheered him on. Of course, all this healthcare hate is understandable. The system is broken and people have a right to be furious. But still… Cheering on a man being gunned down in broad daylight is just gross. Dude had kids and was a human being. Some of his coworkers even painted him as a (wannabe?) change agent:
There’s a reason we have a justice system instead of just letting disgruntled customers go full Charles Bronson on execs we dislike. At this rate, it feels like the next headline we might see is “Bassist in Death Metal Band Shoots CEO of Spotify.” Should I also rant about how healthcare CEOs betray their values and integrity just to get ahead in their career? Eh, I’m too busy posting another crowdwork clip (i.e. a form of comedy I've denigrated for years as "hack") because must 👏 obey 👏 algorithm 👏. Speaking of, here’s another “on-topic” one where I chat with a UK woman about healthcare and guns: I view CEOs like this guy as cogs. It’s a lame excuse, but they do have a duty to maximize profits for shareholders. Their titles may sound lofty, but often they’re more foot soldier than Commander-in-Chief. UnitedHealthcare is just gonna slot in a new one and the show (and the profits) will go on. The problem is it’s easier to go after an individual than the entire system. We live within a predatory capitalism framework that 1) prioritizes constant growth over humanity and 2) incentivizes maximizing short-term profits over nurturing, long-term relationships with customers. If we truly want to change healthcare, we need to empower folks like Liz Warren and Bernie instead of cosplaying Michael Corleone dining out on/with Sollozzo and McCluskey. Don’t shoot the player, change the game. Fix Citizens United if you wanna fix the UnitedHealthcares of the world. Tired: Culture War There’s also been backlash to Luigi’s cheerleaders. “How can they applaud a murder?” they plead. Here, it’s worth noting the role of the toxic attention economy. Roger Ebert once called film "a machine that generates empathy." Well, social media is the opposite; it's a machine that destroys it. These platforms incentivize ghoulish hatred, anonymous dunking, and vicious trolling that we’d consider gross and disgusting in real life. Online, we engage in a never-ending roast where we ignore typical social norms that exist when eye contact is involved. Everyone becomes a video game character so why wouldn’t you go full Grand Theft Auto on ‘em? On X, you get cheered for saying things that, if said in a room aloud, would make decent people think, “What a pr*ck.” Roger Ebert once called film "a machine that generates empathy." Well, social media is the opposite; it's a machine that destroys it. Sure, let’s shine a spotlight on the awfulness of the healthcare system. But as long as we’re on the warpath to reign in corporate greed, let’s save some of that energy for the tech platforms that are continually murdering decency, empathy, trust, and (maaaaaybe?) democracy because the easiest way for them to monetize us is via rage. I was reminiscing the other night about the blogger vibes of the early 2000’s. Back then, people had their own sites where they put their names on things. There was no infinite scroll, comment sections were pleasant, and everyone hyperlinked to each other without getting punished for it. Could the internet ever really be that way again? I’ll dream on it, but I admit: It’s a long shot. SubscribeBig deal! 20% off. Bonus content. Support the cause. Good karma. You know how it works… Comedy🃏 My new standup special “Bolo” is available to stream now for only $4. Don’t wanna pay? It’ll be coming to YouTube/MattRuby on January 9, 2025 at 7pm EST (sign up to get notified here). Here’s the 🆕 trailer: 🃏 NYC: One final 2024 Misguided Meditation show in Soho on 12/18. Come thru. 🎟️ $5 off with promo code BREATHE5 here. 🃏 Jokes: Get ‘em (and more) on my social media at Instagram – TikTok – Threads – X – Substack Notes – Bluesky 🃏 Tour: Upcoming shows in Seattle, Victoria (BC), and NYC. Info here. 🃏 NYC weeklies: 1) GOOD EGGS (Mondays) at 7:30pm at NY Comedy Club (Upper West Side). 2) HOT SOUP (Tuesdays) at 10:30pm at Comedy Cellar. 3) GOOD EGGS (Wednesdays) at 8pm at NY Comedy Club (East Village). 🃏 FUNNY HOW: I have another newsletter all about the craft of doing standup. Check it out. 🃏 “Substance” Special: Watch my doc/special “Substance” at YouTube. Four nights, four shows, four states (high, drunk, 🍄, and sober). 5-spottedOn following old masters, from Simon Reynolds’ Retromania:
How should intellectuals navigate the darkness ahead?
John Oliver on climate change:
Political scientist Samuel Huntington in “American Politics: The Promise of Disharmony.”
Anton Ego in Ratatouille:
Thanks for reading. If you can share the Rubesletter with someone who’d dig it or post about it on social media, I’d appreciate it. -Matt P.S. Get creative inspiration from art legends at Working Methods…
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