Kelly Wearstler on the Rigorous Routine That Keeps Her Churning

Kelly Wearstler has expanded her content empire. Earlier this month, the AD100 Hall of Fame designer announced the launch of Wearstlerworld, a weekly Substack newsletter that will be “the connective tissue between everything that is part of my world, from design and architecture to art, fashion, and travel,” she shares. Because—despite her prolific social media presence, five authored monographs, a 17-part MasterClass series, and a recurring column in Harper’s Bazaar Netherlands—Weastler still has stories to tell. This week, I caught up with the industry trailblazer about her writing process, how she takes edits, and the organizational tools she swears by.

—Mel Studach, Senior Editor, AD PRO

Inbox Envy

Mel Studach: What attracts you to the medium of a digital newsletter, as opposed to sharing these ideas through social media or a book?

Kelly Wearstler: I love Substack, and I wanted to have something a little more conversational where the messaging is the star, and the images are more supplementary. [In Wearstlerworld], each Substack ponders a theme, whereas books are so different. I love and will continue to publish books, but those take a lot of time and resources to execute. A lot of this came out of how much I enjoyed doing MasterClass, which I never thought in a million years that I would do. It showed me how rewarding it can be to let others in and to share information. There's so much sameness in the design space, so I think looking for inspiration in less obvious places enriches all of our lives.

ADVERTISEMENT

FROM THE ARCHIVE

January 2018: Fun House

Kelly Wearstler dreams up a color-soaked L.A. pad for a free-spirited young family.

MORE STORIES FROM AD PRO

ADVERTISEMENT

Unsubscribe | Privacy Policy

Sent from Condé Nast, 1 World Trade Center, New York, NY 10007

Copyright © 2024 Condé Nast