How Perplexity calculates publishers’ share of ad revenue

The way Perplexity is sharing ad revenue with publishers depends on a number of factors. Here’s how Perplexity is making those calculations.
December 17, 2024

How Perplexity calculates publishers’ share of ad revenue

The way Perplexity is sharing ad revenue with publishers depends on a number of factors. Here’s how Perplexity is making those calculations.

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The way Perplexity is sharing ad revenue with publishers depends on a number of factors. Here’s how Perplexity is making those calculations.

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A good way to sum up 2024 might be this: It was a year in which marketers (and everyone else) had to get comfortable with expecting the unexpected.

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Here’s a look at some of the most pivotal moments in 2024, which have contributed to the current state of turmoil regarding DEI.

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