Psychological hack. Free Trial conversions.
If trial users don’t attain a “this is mine!” feeling about your premium stuff, there won’t be anything to really lose to fuel motivation to convert. The “This is mine!” feeling can be boosted by anything created by a user: customizations, data, analytics, etc. Do not count a Free Trial period as days after registration. Days of active usage work better for cultivating a “this is mine!” feeling.
Source: customer.io
Cheers,Charlie Patel ;)
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