The Conversation - Vaccines and values

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The facts are on your side. You’ve explained your reasons carefully. Yet you’re not changing anyone’s mind.

That’s the most frustrating kind of conversation – one where it feels as though two people are simply talking past each other. And with the holidays approaching, families may find themselves dancing around topics that often spark those kinds of stalemates. Politics is a classic example, but in some households, vaccines have become contentious, too.

David Higgins is a pediatrician at the University of Colorado Anschutz, and John Rovers is a pharmacist at Drake University. They argue that constructive conversations about getting vaccinated need to involve not just scientific evidence but emotions and values: listening for the deeper fears and principles driving someone’s decision.

Moral foundations theory describes six key values that often shape attitudes toward social, political and moral issues. Someone who’s especially concerned about freedom, for example, may view COVID-19 vaccines differently than someone who prizes fairness. And people with the same top values may interpret them in different ways.

“Take the time to actively listen and learn about the deeply held values behind a person’s concerns,” they write, “no matter how much you disagree.”

One last note: My colleagues and I are able to find experts who are doing important and interesting research, and help them communicate their findings clearly to you, because of the support of readers like you.

Please donate to our end-of-year fundraising campaign if you find our articles to be informative and thought-provoking. Thank you.

Molly Jackson

Religion and Ethics Editor

Listen for values and emotions, not just points you can rebut with facts. kupicoo/E+ via Getty Images

Vaccines and values: When you’re having a tough conversation about medicine, don’t just pile on evidence − listen to someone’s ‘moral foundations’

John Rovers, Drake University; David Higgins, University of Colorado Anschutz Medical Campus

Being presented with facts doesn’t do much good if you don’t feel like your core values are respected. That’s especially true when it comes to health care decisions.

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