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Louise Linehan analyzed 300K keywords for Ahrefs to understand what triggers AI Overviews (AIO).

Here’s what she learned:

1. AI Overviews populate for low volume, long-tail keywords. These have lower traffic potential but display clearer intent and are often question-focused.
2. AIO keywords have an average keyword difficulty of 12,  compared to non-AIO keywords (median 33). Ranking for these typically requires fewer referring domains (13 vs. 41 for non-AIO keywords).
3. Almost all AIO keywords target informational intent—about 99.2%, while commercial and transactional intents make up less than 10%.
4. People Also Ask and Featured Snippets are prominent in over 99% of AI SERPs. 
5. Mobile optimization is essential. Mobile traffic dominates AIO queries (81% mobile vs. 19% desktop).

Take a closer look at the Ahrefs blog.

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You remember Enron? The American energy corporation that went down in the flames of internal fraud and corruption 24 years ago?

Well the guys from the Birds Aren’t Real performance-art project have resurrected the Enron brand for parody gold, and they’re launching their first product: an at-home nuclear conductor.

After a series of deadpan appearances and interviews to build interest and confusion, the new “CEO” introduced the satirical “Enron Egg” in a Jobs-esque announcement video at the “Enron Power Summit.”

They even staged an old-fashioned CEO pie-in-the-face a la Bill Gates 1998.

The College Company purchased the rights to the Enron name for $275 to communicate “the dangers of coporatism and corporate greed,” so there’s really no telling what’s next for the Enron cinematic universe.