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| | HOUSEKEEPINGÂ đš | I have a performance coach I have been working with for a while now. An ex-performance coach at Google, who ended up moving into strategy there. Itâs been pretty great to be honest. We have focussed on sleep, and productivity lately, while also focussing on time management so I can keep training as if I am a real athlete at 39 years of age. | The unfortunate thing for me is that now, we are focussing on general healthâheart rate variability and resting heart rate mainlyâthrough multiple zone two cardio sessions each week.
I am less than enthused although I know I should do it. All I do is strength training (weightlifting) and although I love it, itâs not exactly going to extend my healthspan.
I have an interview with my coach Lukas ready to roll out in the next week or two as well, where he shares a bunch of his secrets. Anywho, enjoy todayâs piece. |
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| | LEADER DEEP DIVE đ”đ» | Sir Ernest Shackleton, Antarctic Explorer | Ernest Henry Shackleton (CVO OBE FRGS FRSGS) (15 February 1874 â 5 January 1922) was an Anglo-Irish Antarctic explorer who led three British expeditions to the Antarctic. He was one of the principal figures of the period known as the Heroic Age of Antarctic Exploration and a revered figure of the age.
Lacking the fame he so richly desired while he was alive, Shackletonâs name is now synonymous with leadership, heroism, adventure, and for some, expedition grade parkas. His story is as relevant today as ever before. | | The story of Sir Ernest was one of endurance, mental fortitude and stick-to-itiveness rarely heard or seen. And there are countless learnings one can take from his endeavours. So get out your gloves, put your warmest parker on, for we are heading down on an Antarctic adventure. | Early years | Shackleton was born in the small town of Kilkea, Ireland, around 75 km (47 mi) west of Dublin. He was born into a comically large Anglo-Irish family, having nine brothers and sisters. The family moved to Sydenham in suburban south London when he was ten, where he attended nearby Dulwich College, and although his father had high hopes that young Ernest would someday become a doctor, he instead signed up for the merchant navy at age 16. |  | Certified, birthed. |
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|  | Fam. |
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| Although he was a passionate reader, Ernest never really did well in school. He would speak of being bored of his school life and would opine for adventure. Adventure would come sooner than Young Ernest realised. | First voyages | Before he was the famous, knighted adventurer known as Sir Ernest, or to his men âThe Boss,â he was nothing but an inexperienced Irish schoolboy. Ernestâs first plan was for a Royal Navy officer cadetship in the Britannia, at Dartmouth, but due to financial constraints, instead he would become a âbest the mastâ apprenticeship on the sailing vessel Hoghton Tower.
Ernest would spend a decade learning all there is to learn about crewing a sea vessel and would build an early reputation as a trusted shipmate. But it wouldnât be until 1900 that he would make a connection that would lead to him finally joining his first grand adventure. A spot on Robert Falcon Scottâs Discovery expedition. | 1901-1904: Discovery Expedition | With Scott, a Royal Navy torpedo lieutenant, leading Discovery, the expedition had objectives for scientific and geographical discovery. For Shackleton things werenât all that exciting. His duties as third officer ranged from being âin charge of seawater analysisâ to âstores and provisions.â His gregarious nature meant he would also arranges the entertainment on the ship.
Although Scott would had a very militaristic way of leading his chargesâwhich was against Shackletonâs natureâthe two grew to trust one another. | So much so that Scott would call on Ernest to accompany him on the expedition's southern journey, a march southwards to achieve the highest possible latitude in the direction of the South Pole.
It would be Scott, Ernest and Edward Adrian Wilson that would set out. |
|  | Three amigos. |
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| However, the journey was marred from the start. Their dogs perished, all three men began suffering from snow-blindness and frostbite and Shackleton himself by his own admission âbroke downâ and could no longer function.
Scott, would later to go on in his book, The Voyage of the Discovery, to say that Sir Ernest was carried back on a sledge, to which Sir Ernest staunchly denies. | 1907â1909: Nimrod Expedition | Launched in 1907, and officially known as the British Antarctic Expedition 1907â1909, Nimrod was Shackleton's chance to take the helm, breaking away from previous roles under other leaders like Scott during the Discovery Expedition. It was Ernestâs chance to show the world what he could do. | Although they didnât reach their goal of the South Pole, Shackleton and his companions would go on to established a new record of being the farthest any human has travelled south in history.
They finished only 97Â geographical miles (112Â statute miles or 180Â kilometres) from the South Pole.
It was during this trip that that Ernest would flex his leadership muscles for his crew. This would not for the first, nor the last time he would show himself to be an incredible leader. |
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| On their return from McMurdo Sound, down to half rations, he and his men facing starvation, Shackleton famously gave his one remaining biscuit to the ailing Frank Wild. âYou eat this, I'm alright,â he would say. | All the money that was ever minted would not have bought that biscuit and the remembrance of that sacrifice will never leave me. | | - Frank Wild |
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| This was a trend with Shackleton. No matter what, his men came first. Small acts like this, continually over time, fostered real loyalty from his men. They loved âThe Boss.â | The Heroic Age of Antarctic Exploration | The era that Ernest was coming up in, the early 1900âs, was an incredible era for adventure. It would be later dubbed The Heroic Age of Antarctic Exploration due to the exploits of Scott, Sir Ernest and the famous Norwegian explorer, Roald Amundsen. | The three famous adventurers would push each other to their limits during the early parts of the century.
In 1898, Amundsen, and his partner Cook, had their vessel trapped in the ice, and become the first humans to experience an Antarctic winter.
1903, as discussed was Scottâs famous voyage, followed swiftly after in 1904, by Amundsen, who successfully traverses the all-water route through the Northwest Passage. |
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| Humans we know, for better or for worse, are competitive, egotistical beasts. And the Antarctic race between these men would take a toll on them all, in one case, the ultimate toll.
Come 1910, Robert Scott has organised the third British expedition to Antarctica. This time, determined to reach the South Pole. When setting out, it was Scottâs understanding that he was making an attack on the pole without rival. He was wrong. Amundsen, having just set off to conquer the North Pole, upon mistakenly hearing that it had just been conquered turned his ship around to make an attempt on the South Pole. While on a stop in Australia Scott receives a telegram that reads: | BEG TO INFORM YOU FRAM PROCEEDING ANTARCTIC - AMUNDSEN |
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| This kicked off what could only be described as a sprint between the Norwegian and the English crews. A sprint that Amundsen would win, reaching the South Pole a month before Scott. His party would return home safely. Scottâs final diary entry however, would tell a different story. | We shall stick it out til the end but we are getting weaker of course.
It seems a pity but I do not think I can write more
- R Scott
For Godâs sake look after our people. |
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| Sadly, Captain Robert Falcon Scott, and his party would never make it home. | The Endurance | After Amundsen conquered the South Pole, Shackleton refocused on launching the first expedition to cross Antarctica on foot. A feat that had not yet been achieved. | The problem he had was he had no money to fund the expedition, and unpaid debt from the Nimrod. Shackleton though, was undeterred. He took off on a major fundraising tour, not unlike weâd see happen in the startups of today.
The strategy was an extensive lecture tour of Britain and Ireland, speaking of his polar adventures, along with those of Scott and Amundsen too.
Somehow, he scraped together the money from some wealthy benefactors, philanthropists, and from selling the rights to the books he promised to write after his adventure.
Funding secured, Ernest set off on the next stage of preparation: recruiting. Shackleton was a man that understood showmanship, how to sell, and how to engage a crowd. He could also write. And would put together, what is commonly referred to as the greatest job ad in the world. |
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| MEN WANTED
for hazardous journey, small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful, honour and recognition in case of success. |
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| 5000 men applied. Along with that, Shackleton began assembling his A-team, that included; Frank Wild, second in command, and a veteran of the Nimrod expedition, Frank Worsley, skilled navigator and Captain of the Endurance and Tom Crean, veteran of Scottâs Discovery and Terra Nova expeditions. With the team assembled and plans laid out the Endurance set sail on August 8th, 1914. | Inside the 300-ton vessel, carrying both sails and a steam engine, were Shackletonâs hand-picked crew of 26 men, 69 sled dogs, and a tomcat named Mrs. Chippy, and 1 stowaway, 20-year-old Welshman Percy Blackborow, who smuggled himself aboard during a stopover in Uruguay. |
|  | Percy & Mrs. Chippy. |
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| âDo you know on these expeditions we often get very hungry, and if there is a stowaway available he is the first to be eaten?â Shackleton would bellow upon discovering young Mr Blackborow. |  | Restored BFI footage shows Shackleton's Endurance ship crushed by ice |
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| Things started off very much business as usual for the Endurance. That was until the around January, five short months into the trip. The Weddell Sea, treacherous for itâs pack ice, began to trap the Endurance in itâs vice like jaws. By January the 19th, they were stuck. Frozen, unable to move, drifting along with the pack ice, in the middle of the Antarctic Sea. |
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| | Dealing with turmoil | The sinking of the ship | Every expedition, every business, every human being in general will suffer bad luck in their lives. Everyone will deal with turmoil. Sir Ernest Shackleton is a man famous for not what he was able to achieve, but what he was able to navigate. What he was able to endure. | Shackleton had a geniusâit was neither more nor less than thatâfor keeping those about him in high spirits. We loved him. To me, he was a brother.
The men felt the cold it is true; but he had inspired the kind of loyalty which prevented them from allowing themselves to get depressed over anything. | | - Frank Worsley |
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|  | Trapped, Weddell Sea. |
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| Upon the realisation that they were trapped âlike an almond in the middle of a chocolate barâ as one crewman put it, Shackletonâs focus became twofold: 1) getting the ship unstuck as soon as humanly possible, and 2) keeping the crews energy in a place that they can finish the expedition, or at the very least get home safely.
That meant a full diet of dog races, banjo singalong sessions and ice football, or soccer, depending on where you are reading this from.
âShackletonâs spirits were wonderfully irrepressible considering the heartbreaking reverses he has had to put up with and the frustration of all his hopes for this year at least,â Worsley would say. âOne would think he had never a care on his mind and he is the life and soul of half the skylarking and fooling in the ship.â |  | Ice soccer. |
| The positon of the Endurance though would worsen over time. A long Antarctic winter had passed and with hope of the boat breaking free, all hope was dashed on October 24th when water began pouring in. A few days later gave the official order to abandon ship, "She's going down!" he would bellow to his men.
The sinking of the Endurance was proceeded by two long months living on an ice flow, hoping for salvation by reaching the relatively nearby Paulet Island, approximately 250 miles (402 km) away. But this also would elude Shackleton and his men. On April the 9th, the ice they called home would break apart, and would Shackleton would be forced to order the crew into the lifeboats, to head for the nearest land.
Five long days at sea later, Shackleton and his exhausted troops had reach the nearby Elephant Island. Safe and on land, for now. | A long and perilous journey | After arriving on Elephant Island, it didnât take long for reality to set in. Yes, they had two foot on solid land, but the chances of rescue with slim to none. Due to the location of Elephant Island they were unlikely to ever be saved by any external party. If they were going to make it out of Antarctica alive they would need to do it themselves.
Knowing this, Shackleton would put together what anyone in their right mind would call an impossible plan. He planned to take their 23-foot lifeboat, the James Caird, and sail it 800 miles through the open sea to the South Georgia whaling stations, where he knew help would be available.
He put together five men for the perilous journey; the ship's captain Frank Worsley, able bodied Tom Crean, two strong sailors in John Vincent and Timothy McCarthy and finally, Chippy McNish. The carpenter McNish, was a useful lad but had earlier clashed with Shackleton when the party was stranded on the ice. Along with those four, Shackleton himself would lead the journey.
It was Sir Ernestâs belief that should he leave McNish on Elephant Island, he could be problematic. Better he keep him close and deal with any issues that may arise himself. | And so they set off. South Georgia, 800 miles away, was across the worldâs most dangerous ocean. The crew were put through hell on the journey.
Storm, sickness, exhaustion but despite all of thatâthe Endurance's captain Frank Worsley was able to navigate the boat, successfully, landing on the shores of South Georgia on May 10th, 1916, two weeks after they had set out. |
|  | Worsley. |
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| Unfortunately, as per was the luck of Shackletonâs and his men, they had landed on the southern shore of South Georgia. And the whaling stations were on the northern coast. | Deliverance | Rather than risk the lives of his men again in the open sea, Sir Ernest devises a new plan to tackle the journey overland. A trek like this on South Georgia had never before been attempted. And for good reason. Their trek across land would take them through steep snow-slopes and glaciers, jagged mountain peaks, and impassable cliffs. But it was the only thing between them and salvation.
For 36 long and sleepless hours, this ringless fellowship (couldnât help it) trudged one foot after the other through the snow. Led by Sir Ernest himself, with no map, and only a rough idea of the direction, they would make their way. Only stopping for food, moving ever so slowly close to the northern coast, narrowly miss crevasses as they go. |  | Worsley played by Sean Bean. |
| The final stage, with the whaling station in sight was Shackletonâs toughest decision of all. Faced with the prospect of another cold night out in the open, which he feared they would not survive, Shackleton decided they should slide down a steep mountain slope in the dark, between them and the whaling station. Shackletonâs Russian Roulette. This slide, essentially a controlled fall down the mountain, was extremely dangerous. As per his natureâSir Ernest would test the route first himself.
The rest is history. Shackleton, Frank Worsley, and Tom Crean arrived to the South Georgia whaling station of Stromness on May 20th, 1916, marking the end of their immediate ordeal and the beginning of the efforts to rescue their men still stranded on Elephant Island. | | I wonât detail in great depth the rescue operation, but know that Shackleton and his men were recovered once and for all on August 30th 1916. Incredibly, after the shipwreck, months living on floating ice, multiple boat journeys fraught with danger and the men being isolated for four and a half months on Elephant Island, the Endurance Expedition did not lose one single man. | It bears repeating, that Sir Ernest Shackleton was not famous for what he achieved in his life, but was he could endure. A leader, in the truest sense of the word. | | Playbook | In the following short-ish section, I am going to attempt to distil some of Sir Ernestâs well documented leadership qualities. They are too numerous and varied to do justice, but I will try to detail some of my favourites. | Vision setting: Although Shackletonâs greatest feats came when in peril, we mustnât forget he was a visionary leader, able to inspire those around him and win them to his cause. Resilience and determination: One thing is certain in life. Things will go wrong. In Shackleton expeditions it was no different. Sir Ernestâs ability to stay level-headed, cool under pressure and moving forward slowly but surely put him above his counterparts.
| Scott for scientific method, Amundsen for speed and efficiency but when disaster strikes and all hope is gone, get down on your knees and pray for Shackleton. | | - Sir Raymond Priestley |
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| Innovation and problem solving: Throughout all of his expeditions Ernest would see a problem and immediately look for a solution. The solution may be the perfect, but in the absence of choice it was usually the decision that needed to be made. Decision making: Nothing about Shackleton famous expedition went to plan. Meaning there were countless occasions in which tough decisions had to be made. Dangerous manoeuvres, tough personnel choice, risk to himself and his men. Sir Ernest knew when a tough decision needed to be made. And he would make it. Leading from the front: Not once on the Endurance Expedition did Shackleton ask his men to do something that he would not do himself. The higher the risk, the more likely he would be the first to do it. He risked life and limb to make sure his team were safe.
|  | A normal morning. |
| Empathetic leadership: One of Shackletonâs greatest traits was his ability to put his team first at all times. He would give up food, supplies, or the clothing off his, if one of his men was in need. They came first âalways.
| Shackletonâs first thought was for the men under him. He didnât care if he went without a shirt on his back so long as the men he was leading had sufficient clothing. | | - Lionel Greenstreet, First Officer |
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| Inspiration: It is difficult to untangle all of the previous qualities from this final point, as their sum are what makes him inspirational. It is for this reason we are still fascinated with Shackleton today, a century after his failed expedition.
| Fun facts | Shackleton testified at the Titanic inquiry: Ernest was so revered when it came to sailing and expedition-ing, he was called in to speak at the inquiry to the most famous shipwreck in history. A proud Brit, he volunteered in World War I: However, he was unable to serve due to age. Unfortunately a number of men from the Endurance did serve. Losing their lives only months after returning home. Sir Ernest was voted #11 in the BBCâs 100 Greatest Britons: Voted by the people he fell just outside the top which included Churchill, Princess Diana, John Lennon and more. Shackleton has an infamous brother, Frank: Frank, achieved notoriety as a suspect, in the 1907 theft of the Irish Crown Jewels, which have never been recovered.
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| And thatâs it! Hope you enjoyed learning a little about the man the call Sir Ernest Shackleton. |
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| | BRAIN FOOD đ§  | Stumbled on a killer episode from Y Combinator. The team breaks down the smartest ways to manage your cash flow, and touch on everything from the right timing for hires, to where your marketing dollars should go, and the common pitfalls that could dry up your funds real quick. Definitely worth checking out if youâre looking to stretch every dollar on your business. |  | The Right (And Wrong) Way To Spend Money At Your Startup |
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| | TWEETS OF THE WEEK đŁÂ |  | Amanda đ @very_demanda |  |
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an important message from Duolingo | |  | | 3:01 PM âą Feb 11, 2025 | | | | 665K Likes 51K Retweets | 10.7K Replies |
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Lunch break of founder who hires remotely. | |  | | 1:24 PM âą Feb 10, 2025 | | | | 1 Like 0 Retweets | 0 Replies |
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| | ASK ME ANYTHING đŁ | I want to be a trusted resource for you. If you think anything I know in relation to brand, culture, global teams, sales and growth would help you unblock a problem in your weeks shoot me a line.
Ask in the comments or reply to this email and I will do my best to answer it in a future edition. đđŒ |
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| | TOOLS WE USE đ ïž | Every week we highlight tools we actually use inside of our business and give them an honest review. Today we are highlighting Paddleâa merchant of record, managing payments, tax and compliance needsâwe use their ProfitWell tool. | beehiiv: We use beehiiv to send all of our newsletters. Attio: We use Attioâs powerful, flexible and data-driven CRM for running this newsletter. Taplio: We use Taplio to grow and manage my online presence. |
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| See the full set of tools we use inside of Athyna & Open Source CEO here. |
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| | | | P.S. Want to work together? | | | Thatâs it from me. See you next week, Doc đ«ĄÂ
P.P.S. Letâs connect on LinkedIn and Twitter. |
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