Good morning. The Westminster Kennel Club Dog Show wrapped up at Madison Square Garden last night. Among the seven pups who competed for best in show, Neal the Bichon Frisé had a lot of fans at Morning Brew Inc. But the cute li’l guy lost out to Monty the giant schnauzer. Good luck in your future endeavors, Monty. Rumor has it pupper Neal will be launching a pawdcast…
—Sam Klebanov, Molly Liebergall, Cassandra Cassidy, Adam Epstein, Neal Freyman
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Nasdaq
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19,643.86
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S&P
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6,068.50
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Dow
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44,593.65
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10-Year
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4.537%
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Bitcoin
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$95,535.17
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Coca-Cola
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$67.60
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Data is provided by |
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*Stock data as of market close, cryptocurrency data as of 4:00pm ET.
Here's what these numbers mean.
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Markets: Stocks didn’t move much in either direction yesterday, so we won’t belabor the point and pretend like they did. Coca-Cola, however, powered up after it beat quarterly sales estimates thanks to an increase in global demand. Coke’s stock is up ~7% this year, while rival Pepsi’s is down 16%.
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TECH
The Kendrick-Drake beef for people whose favorite book is Sapiens just got juicier. Sam Altman is now warding off an unsolicited offer to buy OpenAI for $97.4 billion that Elon Musk and a group of investors extended earlier this week.
Altman rebuffed it faster than a tech bro can work AGI into a conversation. Personal shots were fired, with Altman musing that Musk is an insecure, unhappy person and calling the Tesla CEO’s bid an attempt to slow progress at OpenAI (Altman also noted that Musk runs a competing startup, xAI).
While a grinning Musk might not be about to carry a sink into OpenAI’s HQ, the proposition could throw a wrench into Altman’s plans to spin off the for-profit ChatGPT-maker from its nonprofit parent organization.
Headache for Altman
The two tech moguls have been squabbling for some time: In 2015, a group including both of them co-founded OpenAI, but Musk left following a power struggle a few years later. He recently fired off a volley of lawsuits against OpenAI, accusing it of veering from its original nonprofit mission.
Now, Musk claims the nonprofit would benefit from a buyout:
- Musk’s lawyer says his client aims to acquire it to help it “return to the open-source, safety-focused force for good it once was.”
- A letter Musk and a group of co-investors sent to OpenAI’s board makes the case that the nonprofit deserves to be paid a fair price if it does give up its for-profit subsidiary.
The offer comes as OpenAI is reportedly close to raising $40 billion from SoftBank at a $300 billion valuation.
Even if the board rejects Musk’s ~$97 billion offer, it could still drive up the stake in the company that Altman and co. will have to give the nonprofit in exchange for relinquishing control—which would cut into the equity it can offer investors like Microsoft.
Unlike a for-profit company…which prioritizes shareholder value, legal experts say OpenAI’s nonprofit board has to weigh any acquisition offer based on compatibility with its mission.—SK
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Presented By Tubi
What if entry-level Gen Z employees suddenly had the keys to the agency? Find out in Tubi’s new series, The Z-Suite.
Starring Lauren Graham, Madison Shamoun, and Nico Santos, the show follows a New York ad agency after an ad campaign doesn’t go as planned…and Gen Z is suddenly in charge.
The Z-Suite kicks off with a two-episode premiere on Feb. 6, with weekly episode drops every Thursday. To watch, all you need is the Tubi app, which is always free for everyone and available on all devices in the App Store and Google Play.
While you’re at it, check out Tubi’s other breakthrough original content, which effectively reaches a young, diverse, incremental audience.
Grab your favorite TV snacks and enjoy.
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WORLD
Takeaways from JPow’s Senate testimony. Federal Reserve Chair and famed Deadhead Jerome Powell spoke to the Senate Banking Committee yesterday as part of his semiannual address to Congress—and he said a lot without saying much. He...1) confirmed the Fed is in no hurry to cut interest rates again 2) encouraged lawmakers to cut the deficit 3) acknowledged it’s “possible” Trump’s tariffs will worsen inflation 4) denied the Fed will develop its own digital currency as long as he’s in charge and 5) defended his staff, saying they’re “overworked,” not overstaffed.
Deloitte told some US consultants to remove pronouns from their emails. Employees working on government contracts were asked to take gender pronouns out of their email signatures “to align with emerging government client practices and requirements,” the Financial Times reported. The Big Four firm also told US workers it would “sunset” its DEI goals, though its UK branch reportedly doubled down on diversity programs. The moves come after President Trump ordered federal agencies to ban the use of “gender ideology” in their communications.
🚙 Ford CEO says tariffs could “blow a hole” in the auto industry. Today’s panicked tariffs quote goes to Ford Motor CEO Jim Farley, who said President Trump’s plan to impose 25% tariffs on steel and aluminum is already sowing “chaos” in the car industry. Though most of Ford’s steel is sourced in the US, some of its suppliers source the materials from abroad, which Farley said could hurt costs, CNBC reported. In other tariff news, Coca-Cola might start selling more drinks in plastic bottles, since it imports the aluminum in its soda cans from Canada.—AE
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E-COMMERCE
The apparel website belonging to the artist formerly known as Kanye West was disabled by Shopify yesterday after selling nothing but a t-shirt bearing the Nazi symbol for more than 24 hours.
It all started with the Super Bowl. Toward the end of the game, Ye’s face appeared on-screen in some markets for a 30-second ad, seemingly recorded via iPhone from a dentist’s chair. “Um…um…go to yeezy.com,” he said in the spot, which aired in cities including Los Angeles, Atlanta, and Philadelphia, according to the Washington Post.
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Within an hour of the commercial airing, Ye’s website wiped its normal inventory to feature only one new product: A $20 t-shirt with a swastika on the front, labeled as “HH-01,” Variety reported.
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Almost two hours after Philadelphia finished routing Kansas City, the ad ran again, according to the Hollywood Reporter.
Shopify kept Ye’s online store open for orders through Monday, drawing widespread online condemnation, before it took the site offline Tuesday morning, citing a violation of its terms.
This isn’t Shopify’s first scandal: Despite monthslong public outrage, another Shopify-powered store that sells Holocaust denial merch is still active. Shopify, a ~$160 billion e-commerce giant that underpins online shopping for retailers from Allbirds to Heinz, removed a ban on “hateful content” from its user policies last year.—ML
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Together With Virgin Voyages
Pack your bags…and set sail on a postcard-perfect vacay with Virgin Voyages. Enjoy a kid-free cruise, menus curated by Michelin-starred chefs, + private terraces as you head to one of 150+ gorgeous destinations. Book your getaway in February to get 80% off your second sailor, plus up to $300 in free drinks. Yes, please. |
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BOOKS
People who love books tend to have strong opinions about them, so it should come as no surprise that the book publishing world is in a spirited discussion over the fate of book blurbs.
Blurbs are the positive reviews on a book cover intended to let you know that someone famous has read that book and thinks it’s “dazzling,” “illuminating,” or even “spellbinding.” But the practice is facing renewed scrutiny after the head of Simon & Schuster’s US imprint, Sean Manning, said the publishing house will no longer require authors to get blurbs for their books.
The chief complaint? Manning said the blurbs reward “connections over talent.” Authors consider them to be time-consuming and a pain—both for the writer requesting a blurb, and for the author tasked with producing one.
Yet…some parties in the book world, namely booksellers and book reviewers, rely on blurbs to sort through the piles of books asking for attention.
Zoom out: The fracas around blurbs is symbolic of the teetering industry, where marketing budgets are shrinking and publishers try any way they can to get their books top-billing.—CC
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STAT
If it feels like everyone you know is wheezing all over the place, you’re probably right. The percentage of doctor visits due to flu-like symptoms last week was higher than the peak of any flu season since 2010, according to data from the CDC, which estimates there have been at least 24 million cases of influenza (and 13,000 deaths) this winter season.
Experts aren’t 100% sure why it’s worse than usual, but they have a few guesses. It’s possible the strain of flu going around right now is just more intense than past versions. Americans might also be taking fewer precautionary measures this winter, especially as Covid cases have eased. To avoid the flu, doctors recommend washing your hands with soap and water, avoiding touching your mouth, nose, and eyes, and—this part is important—not licking any door handles.—AE
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NEWS
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The Gaza ceasefire is in jeopardy after Israeli Prime Minister Benjamin Netanyahu threatened to resume fighting if Hamas does not release hostages by Saturday. Hamas accused Israel of violating the agreement by delaying the entry of aid into Gaza. Meanwhile, Jordan’s King Abdullah met with President Trump at the White House after Trump said he could withhold aid to the country if it doesn’t agree to take in displaced Palestinians as part of Trump’s plan for the US to control Gaza.
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The 2025 Super Bowl averaged 126 million viewers across TV and streaming, a 2% increase from last year’s game and a new all-time record.
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Italy performed its biggest crackdown on the Sicilian mafia in decades, arresting 160 members of Cosa Nostra following a wiretap investigation, the Financial Times reported.
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Netflix is looking into expanding to video podcasts, and at one point pursued a deal with Call Her Daddy host Alex Cooper, Business Insider reported.
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BuzzFeed is launching a new AI-powered social platform “to spread joy and enable playful creative expression,” CEO Jonah Peretti said.
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RECS
Sweat: Resistance bands are a cheap way to add extra oomph to your at-home workouts.**
Read: An in-depth interview with Succession actor Jeremy Strong on why he agreed to be submerged in a vat of coffee grounds for Dunkin’s Super Bowl commercial.
Eat: Why chickpeas are good for you—and how best to cook them.
Design: 𝔄 𝔴𝔢𝔟𝔰𝔦𝔱𝔢 𝔱𝔥𝔞𝔱 𝔞𝔩𝔩𝔬𝔴𝔰 𝔶𝔬𝔲 𝔱𝔬 𝔤𝔢𝔫𝔢𝔯𝔞𝔱𝔢, 𝔠𝔬𝔭𝔶, 𝔞𝔫𝔡 𝔭𝔞𝔰𝔱𝔢 𝔱𝔢𝔵𝔱 𝔦𝔫 𝔞 𝔟𝔲𝔫𝔠𝔥 𝔬𝔣 𝔠𝔬𝔬𝔩 𝔣𝔬𝔫𝔱𝔰.
Myth busting: Hydration isn’t just about drinking water. It’s about your fluid ratios, which are regulated by electrolytes. Experience balanced hydration with a free sample pack of LMNT’s electrolyte drink mix.*
Numbers don’t lie: Ohio has become a magnet for big corporate names and big corporate investments. Find out why so many businesses are relocating or expanding their operations in the Buckeye State.*
*A message from our sponsor. **This is a product recommendation from our writers. When you buy through this link, Morning Brew may earn a commission.
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GAMES
Word Search: Keep the Lunar New Year festivities going with today’s Word Search about the Chinese zodiac. Play it here.
They come in pairs
Valentine’s Day is two days out, so in this trivia, let’s see how well you know famous pairs. We’ll give you one-half of a famous pairing, and you have to name the other.
- Snoopy and ______
- Steve Jobs and ______
- Xavi Hernández and ______
- In traditional succotash: corn and ______
- Eric B. and ______
- Antigua and ______
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ANSWER
- Woodstock
- Steve Wozniak (They co-founded Apple.)
- Andrés Iniesta (Barcelona soccer legends)
- Lima beans
- Rakim (hip-hop pioneers)
- Barbuda
Word of the Day
Today’s Word of the Day is: belabor, meaning “to speak or write about insistently and usually tiresomely.” Thanks to Fernando from Traverse City, MI, for the suggestion. Submit another Word of the Day here.
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