Marketing Junto - Podcasting & Brand Equity

By now you all know that I'm big on podcasting. 10+ years in the industry has made me see the value and freedom it provides.

From a brand standpoint, I see podcasting as an extremely valuable tool. It might not provide direct return on investment (ROI), but the brand equity it provides is unmatched.

Podcasting in many ways is a way for people to take your messaging with them when they are on the go or doing other things. It, unlike the blog, can be passive and yet still valuable.

You can't read a blog post and do the dishes after all — or at least not without making a huge mess. With a podcast you can. It's inherently "hands-free."

Another thing I've noticed with podcasting and brand equity is that podcasts allow a brand or a person to become an influencer in their chosen space. You can talk with the world about what you know and there are no gatekeepers telling you what you can and can't say. Like I said at the beginning, it's freeing and endlessly rewarding.

Though, you'll never going to be the in the top 3% of all podcasts out there, but in your niche you might.

As much as this saying is a cliche, the riches are really in the niches.

For the past year, I've been helping budding podcasters start their podcasts and get the momentum to keep going and grow. It's rewarding.

Have you started a podcast? Thinking about starting one? Let me know!

The Latest From The Entrepreneur's Enigma Podcast

https://entrepreneursenigma.com/patrickodonnell

Web Jawn

Review Of The Allcast Podcasting System - SethGoldstein.me

Recently I was sent the ALLCAST - Video Conference, Webinar and Podcast System from American Recording Technologies.…

SethGoldstein.me •Seth Goldstein

A review of a great tool for podcasters that I had the pleasure of trying out. Check out the review above.

Has Podcasting 2.0 failed?

No, it hasn’t. But what does that even mean?

James Cridland - radio futurologist

Great insights!

Public Library Ebook Service to Cull AI Slop After 404 Media Investigation

Hoopla has emailed librarians saying it’s removing AI-generated books from the platform people use to borrow ebooks fro…

404 Media •Emanuel Maiberg

This is a good development. AI is a good thing, but does produce quite a bit of "Slop."

Google AI Overviews more volatile than organic rankings: Report

The pages ranking in AI Overviews are often completely different than the pages ranking in the top 10 organic results, …

Search Engine Land •Danny Goodwin

Interesting report to dive into. I'm not surprised it's more volatile.

ChatGPT Referral Traffic To Publishers Remains Minimal

ChatGPT referrals to publishers increased with the introduction of web search, but remain a minor share of overall traf…

Search Engine Journal •Matt G. Southern

This sucks. Plain and simple.

Every potential TikTok buyer we know about

Oracle? MrBeast? Elon Musk? Kevin O’Leary? Steven Mnuchin? Perplexity AI? Microsoft? Amazon? The U.S. government?…

Mashable •Christianna Silva

TikTok is still an ongoing issue. It hasn't gone away with the latest reprieve on from the POTUS.

LinkedIn and dating apps are failing users in the same ways

It’s difficult to find matches, whether in your career or love life.

Mashable •Rae Witte

Interesting parallel between the two types of apps.

Meta offering 200 percent bonuses to execs after laying off thousands

Zuckerberg not included.

Mashable •Chase DiBenedetto

Outrageous and despicable. Not surprised, though.

Court filings show Meta staffers discussed using copyrighted content for AI training | TechCrunch

Court filings suggest that Meta staffers discussed using copyrighted materials to train Meta’s AI models, including mod…

TechCrunch •Kyle Wiggers

Again, despicable and reprehensible.

How to apply for ‘Shark Tank’ season 17 in Philly, and 5 success stories to inspire your pitch

The show will be at Rivers Casino on April 11 for a casting call open to the general public.…

Technically Media •Sarah Huffman

Pretty cool. Shark Tank casting call in Philly!!!

The 6 Best Alternatives to CAPTCHA and reCAPTCHA

Stop spam without an annoying CAPTCHA: 6 CAPTCHA alternatives that enhance security, improve accessibility, and boost c…

Jetpack •WordPress.com / Automattic Inc.

A good primer on what else is out there for stopping spam!

WordPress Sentiment Defies X Drama, Remains Strong Across Platforms

On X last October, WordPress seemed to be in crisis. The high-profile lawsuit between WP Engine and Automattic, coupled…

The Repository •Rae Morey

I don't think people are down on WordPress as a project as much as they're down on Matt Mullenweg and his behavior.

WordCamp Sponsors Face New Scrutiny as WordPress Foundation Expands Trademarks

WordCamps are now enforcing stricter WordPress trademark compliance, with WordPress co-founder Matt Mullenweg and Execu…

The Repository •Rae Morey

This is going to make it harder for smaller WordCamps to grow and get sponsors. Ugh.

Enterprises Choose WordPress for CMS, Citing Better Functionality - The WP Minute

A new survey, spearheaded by Big Bite with input from leading WordPress agencies like WebDevStudios and Human Made, she…

The WP Minute •Matt Medeiros

Yep... this is the truth. The functionality of WordPress is truly unmatched.

Instagram upgrades DMs with music sharing, message scheduling, translation, and more | TechCrunch

Instagram is upgrading its direct messages, also known as DMs, with a handful of new features that make its messaging s…

TechCrunch •Sarah Perez

More features coming to Instagram DMs.

SEO in the age of paywalls: A new study examines best practices in driving subscriptions; plus, media notes

Recently a source in The Boston Globe newsroom forwarded to me a memo sent to the staff about the paper’s performance i…

Media Nation •Dan Kennedy

A good study to read. Especially since almost everything has some sort of paywall now. 😵‍💫😒

🎙️Podcast Coaching 🎙️

You've got questions. I've got the answers!

I've been podcasting since 2010. During those 12+ years I've learned a thing or two about the ins and outs of the industry and approaching it the right way.

I've decided to offer podcast coaching as a service to share the knowledge that I've accumulated over the decade-plus in the industry.

More information click here.

Web Find

Source

Source

Cybercultural bot (@cybercultural@indieweb.social)

286 Posts, 2 Following, 84 Followers · Screenshots of classic websites and blogs from Dot-Com, Web 2.0 and the 2010s. A…

Indieweb.Social

A great bot account to follow if you're interested in Internet history.

ASUS is making a ‘Fragrance Mouse,’ and it’s coming to the US

A mouse by any other name would smell just as sweet.

The Verge •Wes Davis

WTAF?

h/t Brian Griffiths who shared this me in Slack!

Sponsor/Affiliate Plug

Looking for guests? Want to be on podcasts? Check out Podmatch! I use it for both getting on podcasts and finding quality guests. Well worth it and affordable too!

That's It For This Week! Keep Rocking It!

-Seth

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