Bold call: The holdco era is over. The operating company age is here — for real this time

If all this sounds familiar it’s because agency CEOs have been preaching the gospel of operating models for years.
March 03, 2025

The holdco era is over. The operating company age is here — for real this time

It’s clear the holding company era is finished. The future belongs to operating companies, where agencies function as a cohesive whole rather than a collection of loosely connected firms.

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Ivy Liu
If all this sounds familiar it’s because agency CEOs have been preaching the gospel of operating models for years.

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Across the board, there have been precipitous ad tech stock price declines, even if earnings are on the rise.

Artificial intelligence is already significantly impacting ad-serving teams, particularly generative AI.

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WPP and Stagwell painted considerably different portraits of the future in the guidance they offered for the rest of 2025.

To unlock the full potential of retail media, RMNs and advertisers require solutions that enrich person-level data across both business and consumer personas.

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Contextual adtech firms are focusing on signal loss fears, AI and brand safety to snare more clients.

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As the ad tech industry continues to evolve, collaborative traffic shaping powered by secure demand insights will play an increasingly crucial role in addressing programmatic inefficiencies.

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DoubleVerify and Integral Ad Science issued earnings calls after critical reports.

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In light of changes to corporate and federal diversity, equity and inclusion policies, Hyundai says its multicultural marketing efforts and budget commitments will remain in place.

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