Startup Resources - 🛠 Content

🛠 Tools

SplitBee - Analytics. Insights. A/B Testing

I've been slowly planning an update to the website and stumbled across this analytics and A/B testing tool.

I couldn't believe how expensive the mainstream ones are - this is very affordable by comparison, and has a free tier to try it out.

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Free Mockups

Does what it says on the tin - an aggregator of free mockups in PSD format for quickly seeing how your logo, design, app looks on a variety of devices or merch.

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Maker Metrics

A useful metrics tool from prolific maker, Mubashar Iqbal (Mubs). Integrates with Stripe and Quickbooks to give you the basic metrics you need - LTV, cohort analyses, churn and retention.

Is free to use and has just the two integrations at the moment. But the tool is in the early stages of being built so expect to see more functionality added.

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🤓 Articles

30+ Killer New Content Ideas in 30 Minutes (and How to Prioritize Them)

Very good article from CXL - not the usual fluff "30 ways to do xyz". Just solid ideas for content at each stage of the sales / marketing funnel. Read and bookmark it.

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Why Marketing Flywheels Work

"Want to make marketing a competitive advantage for your business? You’re gonna need a flywheel. No individual hack, no short-term set of investments, can compete."

Marketing flywheels are a more efficient way to find customers (albeit longer term investment). This article gives some examples of effective flywheels that you could use.

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$10,000+ MRR founders

Not an article - a twitter list of 170+ founders doing at least $10K MRR. A lot of people to learn from and even reach out to for help if you're in the early stages.

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📢 Classifieds

🎧 Podcast

Makerpad: How Ben Tossell Bootstrapped a $240K Side-Project

Ben Tossell talks through how he got started with Makerpad, a bootstrapped resource for the no-code community. And turned it into a $200K+ business almost by accident.

→ Listen to this

📰 Newsletter

Indie Letters

A relatively new newsletter that gives a summary of interesting posts on the Indie Hackers website (it's not an official IH newsletter).

I've been finding it a good way to keep up with what's going in the Indie Hacker forum without getting dragged down all the rabbit holes.

→ Get this

😢 The awkward end bit