CXL - Want bigger wins? Run smarter tests.

Course update incoming : A/B Test Mastery

Most companies run A/B tests. Few get value from them.

They're chasing 1% lifts, testing random shit, or copying competitors. No strategy, no impact.

If your tests don’t move the revenue needle, you're wasting time and budget.

This course update dropping next week - led by Ton Wesseling and Ruben De Boer - is not about testing for testing’s sake. It's about high-velocity, high-impact experimentation that drives real business growth.

You’ll learn to test what matters. Skip the noise. Focus on conversions, not just clicks.

New lessons include:

• Client vs. Server-Side Testing: Pick the right setup for speed, accuracy, and scalability.
  
  
• Test Implementation: Prevent flicker, validate your setup, and stop corrupting your data.
  
  
• QA for Experiments: Cross-device QA that ensures your variations don't break the experience.

If you want bigger wins, come learn how to run smarter tests.

Already enrolled? You get the update automatically.

New to the course? Now’s the time to get started.

Launches next week. Be ready.

CXL, 901 S Mo Pac Expy, Suite 150,
Barton Oaks Plaza One, Austin TX 78746.

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