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A content type that’s easy to test, produce, and scale is every marketer’s dream. And there’s a current content type that’s crushing on social, but not enough brands are utilizing it. So, I’m sharing the inside scoop.

Also, I published my first YouTube video last week covering how to create a cult following in 2025 - would love if you checked it out here.

But first, thanks to our partner Omnisend.

In partnership with Omnisend

The Playbook For Turning Touchpoints To Dollars

Having your different marketing channels working together is what separates winning and losing brands in today’s landscape.

Your customer’s touchpoints with your brand need to be early, often, and feel like a journey.

How?

You take your email and SMS leads and nurture your customers using:

To help each one build affinity with your brand. At scale. Across channels.

To do that, we recommend Omnisend.

It’s the best bang for your buck. Its intuitive program has everything you need to dial in your strategy.

There’s a reason their tagline is turning $1 into $68.

Marketing Examined readers can get a free trial, AND if you like what you see (& you will), we’ve got you 30% off on top (using code ME30).

Content Every Brand Should Make In 2025: One Shot Videos

One of my favorite content types right now that brands need to execute is one-shot videos. A one-shot video is a piece of content where you only use one visual the entire time, but there are three types you can use…

Let’s break them down..

Constant One Shots

So the first is a “constant” one shot - this is where you tell an entire story in one scene. And it should feel like a story was told in one seamless shot.

These typically last between 10-30 seconds. But we’re seeing 8-12 seconds as the sweet spot for brands.

This example of Jaqumues is a great example of a constant one-shot video where they show the entire BTS process and then showcase the entire collection through one constant shot.

Example:

Another example is this EME studios video where they also showcase an entire collection while the actor/model walks through the entire set.

Example:

Best practices:

Campaign One Shot Videos

Campaign one-shot videos are a bit different. They feel like a singular scene out of a movie. And they’re typically scene-focused, product-focused, or vibe-focused.

This example from about blank where it feels like a movie scene - this showcases the vibe, aesthetic, lifestyle, and feel that compliments their product.

Which is key.

For these you really want to dial in the model/character, scene, aesthetic, and camera angle (can be shot on iPhone).

Here are a few examples:

Best Practices:

POV/One Line One Shot Videos

Then you have pov or text driven one-shot videos, and here you’re focused on using one visual but leveraging the text to direct the story.

These perform best when the visual compliments the text and the text is relatable, funny, inspirational, or educational.

Best practices:

Examples:

Btw if you’re interested in learning how to create, strategize, and integrate one-shot videos into your content strategy, then we’ve got the playbook for you.

If you don’t know, myself, Colin Landforce, and Oren John put together Cut30 - a short form video bootcamp to teach creators, founders, and brands how to win with short form video in 30 days. Last year, we helped 1200+ folks add 4,000,000+ followers - this year, we’re trying to double that.

So, if you want to learn how to become a killer with short-form video, then you can join the 4/1 waitlist here.

Appreciate you,

Alex

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