Publishers, take this social media survey for a $5 gift card
As social platforms become more fragmented and organic traffic declines, publishers and media companies rely more on paid social to achieve targeted business objectives. However, determining the most effective and efficient modes of deploying paid social strategies is imperative, otherwise, teams can be left with disappointing results and campaigns that are over budget. To successfully navigate paid social campaigns that deliver results while separating publishers and media companies from competitors and providing value to consumers, teams need a strategic approach that combines leveraging data, testing and
thoughtful campaign design.
Take this survey and receive a $5 gift card and the results when published. |
Older messages
Digiday+ Research: How ad-supported streaming services stack up for marketers, from Amazon to YouTube
Tuesday, March 18, 2025
The first installment of Digiday's two-part series on the top ad-supported streaming services provides an overview of the platforms' offerings and an analysis of how brands and agencies
One day remaining to submit your Digiday Media Awards entry
Tuesday, March 18, 2025
Join a list of winners from CNN, The Dodo, NBC News and more
Apple News+ Gains Traction: How publishers are finding growth amid traffic instability
Tuesday, March 18, 2025
From traffic declines to adapting to the growing impact of generative AI on ad buying, publishers are navigating significant challenges in 2025. In times of uncertainty and rapid change, media and
Trump’s topsy-turvy tariffs have marketers uncertain and on edge
Tuesday, March 18, 2025
Execs are uncertain of the right way forward amid constant policy change. March 14, 2025 PRESENTED BY Trump's topsy-turvy tariffs have marketers uncertain and on edge As the tit-for-tat tariff
Target's ad business had a good year, but can it become a retail media powerhouse?
Tuesday, March 18, 2025
Target's ad business continues to grow, but can it compete with retail media network titans Walmart and Amazon? March 17, 2025 PRESENTED BY Target's ad business had a good year, but can it
You Might Also Like
The Art of Being a Great Teammate: How Great Teams Are Built, One Person at a Time
Tuesday, March 18, 2025
Great teammates commit to a standard of excellence, lift each other up, and work toward something bigger than themselves—focusing on we, not me.
Gen Z is Listening 🎧
Tuesday, March 18, 2025
to audio-only podcasts.
Brian Wieser revises ad forecast downward as U.S. ad market grows wary
Tuesday, March 18, 2025
Ad spending's new forecast: ad growth slower, caution higher. March 18, 2025 PRESENTED BY Brian Wieser revises ad forecast downward as US ad market grows wary Ad spending's new forecast: ad
🔔Opening Bell Daily: 2022 Redux
Tuesday, March 18, 2025
History may repeat itself as equities attempt to rebound from a correction.
The *other* men's college basketball tournaments are a disaster
Tuesday, March 18, 2025
A perfectly good thing appears to have been burned down...for no good reason
2x signup rate (study)
Tuesday, March 18, 2025
Launching a product? I'm helping startups build better products and reach product-market fit. To do that, we've built ProductMix and you should use it: https://rockethub.com/deal/productmix
📓The new digital playbook
Tuesday, March 18, 2025
A sr manager shares her proven digital strategy View in browser MastersInMarketing-logo-email Prep your Bookmark clickin' finger; you're gonna want to come back to today's post again and
Perverse incentive
Tuesday, March 18, 2025
Does Penn have the will – or the wherewithal – to make ESPN Bet a success? ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
🔔Opening Bell Daily: US vs. World
Tuesday, March 18, 2025
Wall Street is mixed on whether to buy the dip as the stock market tumbles.
'Just don't say DEI': Brands sit out advertising around Black History Month, other heritage months this year
Tuesday, March 18, 2025
Brand clients have either paused marketing around days geared toward honoring historically marginalized communities or tweaked language away from anything that could be deemed DEI. March 12, 2025