The SaaS Club Newsletter

⚡️ Presented by Designli

Hey Reader

Here's a quick round up of what's been going on at SaaS Club:

 In this week's newsletter:

• 🎧 Landing B2B SaaS customers with a no-code MVP
  

• 🏗️ Scaling dev? Get expert help in just one week
  

• 📊 Embed real-time analytics—without dev headaches
  

• 🎯 Selling SaaS? Lead with impact, not setup steps
  

• 📚 Sales playbook to scale from $0 to $100M

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🎧 Podcast: New Episode

OnRamp: From No-Code MVP to 7-Figure B2B SaaS

Paul Holder is the co-founder and CEO of OnRamp, a SaaS platform that automates and orchestrates customer onboarding for B2B companies.

In 2019, Paul and his future co-founder Ross would often talk about the customer boarding challenges they'd faced in their careers.

They spent months interviewing customer success leaders to ensure the problems they'd seen weren't unique to their experiences.

Both co-founders were non-technical, but that didn't stop them.

They learned to use Bubble, a no-code platform, and although their MVP was far from perfect, they managed to get their first 15 customers using it.

After raising a pre-seed round, they hired their first engineer and began transitioning from their Bubble prototype to a custom-built solution.

Initially focusing on startups, they realized the product was more valuable for larger organizations where small efficiency improvements could drive million-dollar impacts.

But their journey wasn't without significant challenges.

They struggled with trying to build too many features simultaneously while their cold email outreach efforts were becoming increasingly ineffective.

Making the tough decision to move upmarket also meant potentially losing some of their SMB customers, but the strategic shift paid off.

Today, OnRamp serves nearly 100 customers, has raised over $14 million in funding, and generates seven-figures in ARR with a team of 25 people.

In this episode, you'll learn:

• How Paul and Ross validated their idea before writing a single line of code and got their first paying customers using just a no-code tool

• Why moving upmarket was crucial for their growth and how they executed this strategic pivot

• How they developed an effective multi-channel outbound strategy after traditional cold email became ineffective

• What made them realize they were building too many features and how they changed their product development approach

• How they successfully transitioned from a no-code MVP to a custom-built solution while continuing to grow the business

I hope you enjoy it.

Check out the full episode on:

Apple Podcasts | Spotify | YouTube | Web

🧑‍💻 Dev Issues? Stop Wasting Time, Get Expert Help

Struggling with SaaS development issues, UX inconsistencies, or scaling problems? Many founders waste months troubleshooting, not realizing a clear fix is within reach.

That’s where Designli’s Impact Week comes in. It’s a one-week deep dive where their senior engineers, designers, and product strategists analyze your SaaS product, uncover bottlenecks, and provide a structured roadmap for scaling and optimization.

They only offer four Impact Weeks per month, so space is limited.

👉 Want to learn more? Book a free 30-minute chat

📊 Embed Customer-Facing Analytics in Your SaaS

Building embedded analytics into your SaaS product is a massive engineering drain—but your customers expect real-time dashboards. 

Instead of spending months on custom reporting tools, Explo lets you embed fully customizable, white-labeled dashboards in minutes.

Explo works with your existing data, gives you full design control, and scales with predictable pricing; without pulling devs off core product work.

Hundreds of SaaS companies already trust Explo to power their analytics. Now, it’s your turn. For a limited time:

👉 Start your free trial and get $1,000 off your first year

🤔 SaaS Insights

Stop Showing the Sausage-Making, Start Selling the Sizzle 

In our SaaS Club Launch program, we’ve been having founders demo their products for feedback. It's becoming a popular part of our weekly calls.

One thing I keep noticing? 

Many jump straight into how the product works instead of what it delivers.

Today, a founder gave a solid demo—great product, great feedback. But it could’ve been even better by leading with the aha! moment.

✅ Do this:

• Show them the result first.

• Example: “Use our product like this → Get this amazing outcome.”

• Deliver the wow factor in the first few minutes.

❌ Not this:

• Step-by-step setup

• How the product works under the hood

• All the small details

When selling, people don’t need to see the sausage-making process—they just want to see happy customers enjoying the result. 

Save the nitty-gritty for onboarding (or when they ask).

Remember: 

• Selling = Show the outcome first.

• Onboarding = Teach the process.

Don’t mix them up.

Want to join a group of like-minded SaaS founders supporting each other to $10K MRR and beyond? Apply for SaaS Club Launch here.

Already running a 6-figure SaaS and want to join fellow SaaS founders all scaling towards 7-figures and beyond? Apply for my Mastermind here.

 📗 Book of the Week

This week's book recommendation is from Paul:

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million by  Mark Roberge

"Mark is a HubSpot alum. We're from Boston, so we're big HubSpot fans here. Anyway, great book to help you really put math behind your funnel in a way that was eye-opening for me starting out the business." - Paul

🌟 Help Spread the Word

Enjoyed this week's newsletter? Please do me a favor and forward this email to someone who would benefit from it as much as you did. 

Sharing is caring, and it helps us grow! ❤️

😍 Let's Get Social

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Have a great week!

- Omer

Interested in sponsoring The SaaS Podcast or this newsletter?

P.S. Whenever you're ready, here are 3 ways I can help you:

1. Join SaaS Club Plus: Get early access to our new community for early-stage SaaS founders. Join the waitlist now!

2. Apply for SaaS Club Launch: Designed to accelerate your journey to $10K MRR for new and early-stage founders.

3. Apply for SaaS Club Mastermind: Scale from six to seven figures with our focused mastermind group.