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Stop chasing superficial link-building tactics. Instead, invest in creative, data-backed assets and form genuine partnerships.

When you offer something unique, valuable, and link-worthy, backlinks—and brand authority—follow naturally.

Here’s how:

1. Publish data-driven industry reports. Become a go-to resource by collecting original, statistically significant data. Offer fresh insights with engaging design, interactive features, and clear narratives. Example: Buffer’s State of Social Report generated 2,800+ backlinks by packaging key findings with strong visual assets and wide collaboration.
2. Create emotional, story-driven video content. Develop documentary-style videos that highlight customer stories or industry trends. Let your audience, partners, or customers be the focus. Example: Mailchimp’s Mailchimp Presents series gains media coverage and backlinks with every new release.
3. Launch standalone resources and tools. Build microsites, directories, or tools that offer real utility and excitement. Collaborate with well-known brands to expand reach and authority. Example: Mention’s Influencer Marketing Stack gained 847+ backlinks by partnering with top brands and launching strategically.

Dig into the full insight from Grizzle.

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FYI: Adobe announced its new Experience Platform Agent Orchestrator, which powers customizable AI agents that can help you streamline repetitive tasks, surface meaningful insights, and automate complex workflows.

The Site Optimization Agent optimizes web speed and site engagement; the Content Production Agent scales your content creation, the Audience Agent gives managers the capacity to support more campaigns; and the Data Insights Agent expands reporting capabilities across your org.

The name doesn’t really roll off the tongue, but we can’t have it all.

Liquid Death’s latest campaign, Kegs for Pregs, is peak irreverence with a smart twist.

And there’s no one doing smartly irreverent better than Kylie Kelce right now.

The campaign, which features the new podcaster and wife of NFL star Jason Kelce, leans into the brand’s edgy persona while reinforcing that the product is premium water, not booze.

Set in a bar where a bouncer checks sonograms at the door, pregnant women gleefully chug from Liquid Death cans and 5-liter “kegs.”

Beyond the humor, it’s a clever continuation of their Super Bowl narrative and part of a broader push into sports, including podcast sponsorships and a deal with the Philadelphia Eagles. Hydration, but make it hardcore.