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You may have noticed that video content on LinkedIn is rapidly growing, so LinkedIn is sharing some practical tips to get you started:

• Short, engaging videos are key. The ideal length is between 30 seconds and 2 minutes.
• Start strong with a hook. Try asking a question, sharing a personal story, presenting a common problem your audience faces, or using eye-catching visuals.

Some best-in-class examples:

• Harry Lindfors uses an eye-catching illustration, delivers tips in 8 seconds, and ends with a strong visual CTA.
• Valerie Chapman opens with a bold statement, integrates a green screen effect for context, and keeps it under 70 seconds with a clear CTA.

What else is in store for LinkedIn video?

• Full-Screen vertical videos are now viewable on mobile & desktop.
• Videos will appear in search results for increased visibility.
• Nano learning courses from creators like AJ Eckstein and Roshanda Pratt will be dropping monthly.

Head to LinkedIn Guide to Creating for more.

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Aha is an AI agent squad—the first of its kind—built to handle influencer campaigns end-to-end.

The robot all-star team includes Blake, the creative lead; Jordan, the outreach specialist who handles influencer partnerships; and Jessica, the data analyst who works to max your ROI.

And because they’re robots, they launch fast, run 24/7, and adjust and optimize in real time with reduced overhead.

So, if you’re an early adopter looking to scale and automate your influencer campaigns, this is one is worth a closer look.

Perplexity AI has launched a new ad campaign with Squid Game star Lee Jung-jae — and they’re taking direct aim at Google.

In the 90-second spot, Jung-jae faces high-stakes challenges—like removing coffee stains and perfecting pizza—turning to a Google parody called “Poogle” for help.

But when Poogle delivers only cluttered blue links, he switches to Perplexity’s AI assistant. The ad even pokes fun at Google’s infamous pizza glue mishap.