tl;drMarketing - tl;dr Marketing June 24th - 2020 Issue

Digital Marketing News Roundup
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June 24th - 2020

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Today\’s digital marketing roundup includes news that Possible Google Update on 24 June 2020, Impact of Adding Keywords to Your Business Name in GMB and more.

Paid Media

Google U.S. Ad Revenue Will Drop for the First Time This Year

Google will see a 5.3% drop in US advertising revenue in 2020, eMarketer predicted in a new report, marking the first dip since the research firm began modeling the business in 2008. While U.S. ad [...]

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Social Media

Ad Boycott of Facebook Keeps Growing

Clothing chain Eddie Bauer, the film distributor Magnolia Pictures and the Ben & Jerry’s ice cream brand announced that they would stop advertising on Facebook through July. Those companies joined Patagonia, the North Face, REI [...]

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Social Media

Instagram Expands Shopping to More Businesses

Instagram announced today it’s expanding access to Instagram Shopping to more businesses, including creators who want to sell their own merchandise. To enable this expansion, the company introduced new “Commerce Eligibility Requirements” that offer a [...]

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SEO

Impact of Adding Keywords to Your Business Name in GMB

Is Google sophisticated enough to devalue keywords added to the business name in Google My Business? Apparently not, in a test by SterlingSky they added the words “Salad Bar” to a business name inside the [...]

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SEO

Department Hours Start of Appear As a Standalone Widget In SERP

I have often seen contact number and opening hours appear directly from GMB as a special snippet when specifically asking or it, recently we also started seeing reviews like this. Now it appears Google is [...]

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Paid Media

Google Is Asking for Your Feedback About the Ad Manager API

Google is running a developer survey on the Ad Manager API. If you dislike something about it or want to pass on some good feedback or ask for a feature request about the product this [...]

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Paid Media

Changes Coming to Google Ad Campaigns using Target Search Page Location and Target Outranking Share Bid Strategies

Last year, Google announced that Target Search Page Location and Target Outranking Share bid strategies would no longer be available for new campaigns. Over the next few weeks, existing campaigns using these strategies will automatically switch [...]

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SEO

What To Watch Movie & TV SERP Feature Gets a New Design on Desktop

Looks like Google is rolling out a visual change to the What To Watch Movie & TV SERP Feature on desktop. You can now hover over a card all get an expanded view with some [...]

tl;drMarketing

SEO

Possible Google Update on 24 June 2020

Looks like most of the SERP position tackers are noticing a big change today, in SEMRush I can see a 8.7/10 volatility score in the US and 6.6/10 in Australia. Check out how some of [...]

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