How to create an audience profile in 5 steps (+ examples)
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Marketing asset ideas for every stage of the sales funnel
Tuesday, June 30, 2020
The Content Marketer By Brafton Last week we shared content ideas for every stage of the sales funnel, a guide to customizing the sales funnel for your business, blog categories 101 and more! Marketing
How to do keyword research in 2020 [the comprehensive guide]
Wednesday, June 24, 2020
Has your SEO vendor ever sent you a list of keywords and said “use these on your site?” Yikes! Most keyword research techniques are dated, leaving customers with zero results. The path to results is
Creating a winning brand positioning statement
Tuesday, June 23, 2020
The Content Marketer By Brafton Last week we shared how to create an effective brand positioning statement, a visual guide to creating a content hub, the ins and outs of marketing operations and more!
How to build a winning content hub (infographic)
Thursday, June 18, 2020
Authority. Visibility. Traffic. Backlinks. Search presence. These are a few of every marketer's favorite things. A content hub delivers them all. Think of your content hub as a user-friendly
How to maintain content marketing agility right now
Tuesday, June 16, 2020
The Content Marketer By Brafton Last week we shared why agile content marketing will be the key to getting through the next 6 months, how to prioritize your marketing activities during the reopening
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