tl;drMarketing - tl;dr Marketing July 08th - 2020 Issue

Digital Marketing News Roundup

July 08th - 2020

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Today\’s digital marketing roundup includes news that Test Shows Link in GMB Have a Big Impact on Ranking in the Local Pack, Google Is Going to Shut down Structured Data Testing Tool in Favour of Rich Results Test and more.

General

WordPress Bans Commercial Blog Links From Official Documentation

The WordPress team responsible for the official WordPress documentation posted a new external linking policy. The policy prohibits links to the blogs of commercial sites, even if those sites don’t sell a product.

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General

Adobe Tests an AI Recommendation Tool to Dynamically Change Headlines and Images for Different Audiences

Team members at Adobe have built a new way to use artificial intelligence to automatically personalize a blog for different visitors. In the demo, the Experience Cloud can go beyond simple A/B testing and personalization, [...]

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SEO

GMB Gives an Option to Set Preferred 3rd Party Ordering Links for Resturants

Looks like restaurants that show order from 3rd party providers in their location panel now has an option to GMB admin to set a preferred provider. Once selected the preferred listing will have a (preferred [...]

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Tips and Tricks

Test Shows Link in GMB Have a Big Impact on Ranking in the Local Pack

In a limited test by the folks at SterlingSky they saw that when they changed the link in GMB from the homepage to a service page they started ranking for that service keyword in the [...]

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Social Media

You Can Now Pin up to 3 Comments at the Top of Your Instagram Post

Looks like users can pin up to 3 comments to the top of their Instagram posts. When you do this the comment poster will get notified their comment is getting pinned.

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SEO

Google Is Going to Shut down Structured Data Testing Tool in Favour of Rich Results Test

Google has just announced that the Rich Results Test fully supports all Google Search rich result features and is out of beta. They also announced their plans to shut down Structured Data Testing Tool. One [...]

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Social Media

Instagram Is Testing Shopping Tab instead of Activity Tab

Instagram today is starting a small global test of the Instagram Shop tab, first announced this May, which allows Instagram users to shop from top brands and creators via a new tab in the app’s navigation bar [...]

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General

Google Will Shutdown JSON-RPC and Global HTTP Batch Endpoints on 12 August 2020

As Google is moving towards a more distributed, high-performance architecture where requests go directly to the appropriate API server they can no longer support JSON-RPC and Global HTTP Batch endpoints. The deprecation is set to [...]

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Sponsor

A Node Project to Bulk Find Unused CSS and Javascript with Puppeteer

On individual URLs, you can use the code coverage report on Chrome to check how much of the CSS and JavaScript files are unused on that page. If you have multiple pages and what to [...]

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tl;dr Marketing July 07th - 2020 Issue

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Digital Marketing News Roundup July 03rd - 2020 visit tldr;Marketing Today\'s digital marketing roundup includes news that Possible Google Update on 2 July 2020, Data Studio Template To Analyze

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