tl;drMarketing - tl;dr Marketing July 17th - 2020 Issue

Digital Marketing News Roundup
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July 17th - 2020

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Today\’s digital marketing roundup includes news that Google Tests Larger Font Size for 1st Organic and Ad Link, Google\’s Area 120 Launches Shoploop a Video Shopping Platform and more.

SEO

Google Tests Larger Font Size for 1st Organic and Ad Link

Here is another test from Google where the 1st organic entry and ad entry in the SERP is displayed with a slightly larger font. Sample Query: Try searching for vuelos a roma on Mobile or Desktop. [...]

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Social Media

Google's Area 120 Launches Shoploop a Video Shopping Platform

Shoploop is a video shopping platform for discovering, evaluating and buying products, all in one place. All Shoploop videos are shorter than 90 seconds and help you discover new products in an entertaining way, Shoploop [...]

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General

European Court of Justice Has Ruled That Privacy Shield Is Invalid, Will Have Implications for Data Sharing Between the EU and US

Facebook and thousands of other companies that move personal data across the Atlantic face a major headache after the EU’s top court ruled that a key data-sharing mechanism was invalid. The European Court of Justice [...]

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SEO

SEO Test Shows Ranking Improvement When Content Moved Out of Accordion Tabs

This is an SEO test from the folks over at Searchpilot, they removed the tabs / accordions that were concealing product information like ingredients and nutrition facts when the page loaded, and instead made this [...]

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Social Media

Instagram's Redesigned Shopping Hub Goes Live in the US

You might have noticed that Instagram has an area called ‘Shop.’ It’s accessible from a tiny button in the Explore tab and is little more than a grid packed with posts that contain buyable goods. [...]

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Paid Media

Google Will Allow the Advertisement of Contracts for Difference, Rolling Spot Forex and Financial Spread Betting in Indonesia, Israel and Brazil

In July 2020, Google updated the Financial products and services policy to allow the advertisement of Contracts for Difference, rolling spot forex and financial spread betting in Indonesia, Israel and Brazil. We will also allow Contracts for [...]

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Social Media

Pinterest Shares New Guide to Effective Pin Marketing in 2020

This week, Pinterest has published its 2020 advertising guide, which includes overviews and insights on all aspects of the platform – from the basics of creating an account, and how Pins works, to how the platform [...]

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General

Vulnerability Discovered in All in One SEO Pack

All in One SEO Pack WordPress plugin has 2+ million active installations and is a popular SEO plugin for WordPress. In versions prior to 3.6.2, there is a vulnerability that allowed authenticated users with contributor [...]

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General

Amazon Will Now Let You Create Your Own Streaming Service Using Twitch Technology

Amazon has announced today the launch of a new tool called Interactive Video Service (IVS) — which harnesses the same technology as Twitch to enable business owners to add personalized live video to their mobile apps (iOS and Android) and websites. Amazon [...]

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General

Hulu Launches Self-Serve Ad Platform for Small Businesses

Hulu is launching a “self-service” tool to make it easier for small and medium-sized businesses to buy ads on its service. The new tool lets advertisers buy with a minimum campaign spend of $500 and [...]

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Social Media

Twitter Introduces a New, Fully Rebuilt Developer API, Launching next Week

Today, the company is announcing its new Twitter API v2, rebuilt from the ground up. The new foundation, which has been rebuilt for the first time since 2012, includes features that were missing from the earlier API, [...]

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SEO

Google Temporarily Removed the Twitter Carousel from SERP Following Twitter Hack

Looks like Google has temporarily removed the Twitter Carousel from SERP after a lot of big accounted were compromised. SERP monitoring tools show a drop to zero for the feature: SEMRush.

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