tl;drMarketing - tl;dr Marketing July 29th - 2020 Issue

Digital Marketing News Roundup

July 29th - 2020

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Today\’s digital marketing roundup includes news that New Google Screened Categories Available for Local Services Ads, Edge SEO on Cloudflare Goes on High Gear with More Language Support and more.

SEO

Edge SEO on Cloudflare Goes on High Gear with More Language Support

Cloudflare Workers initially launched with support for JavaScript and languages that compile to WebAssembly, such as Rust, C, and C++. Today, they announced support for Python, Scala, Kotlin, Reason and Dart.

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SEO

A Simple Way to Stand out in the Map Pack / Hotel Listing

Came across this tweet, while it can be a great way to stand out but keep in mind Google’s rule reading superimposed text or graphics. Superimposed text or graphics, including promotional content such as logos, [...]

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Social Media

Vicariously App Lets You Snoop on Other People's Twitter Timelines

Vicariously allows you to automatically create Twitter lists based on the users another account is following. So if you want to know what scrolling through Donald Trump or J.K. Rowling’s Twitter feeds might be like, this app can [...]

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Paid Media

Google Rolling out LSAs and ‘Google Screened’ to Select Professional Services Across USA

Local Services Ads (LSAs) have been a success for Google. Originally designed for home services advertisers, Google initiated a test last August with select professional services categories (lawyers, financial planners and realtors) in San Diego [...]

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SEO

What Attributes Are Available to Your GMB Primary Category?

When optimizing a Google My Business listing, it’s crucial to understand the importance of your primary category selection. Your primary category determines: Which attributes, amenities, and service options you have Whether or not reviews are prominent [...]

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Paid Media

New Google Screened Categories Available for Local Services Ads

Local Services Ads appear with a “Google Guaranteed” or “Google Screened” label at the top of the results (USA and Canada) and offer greater visibility and streamlined lead generation for those who qualify. They are [...]

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SEO

By Obfuscating the True Path People Take to Discover Your Site, Google Gets Far More of the Credit than They Deserve

In this post by Rand Fishkin, he talks about how Google, Facebook and other platforms profits by obfuscating the true path people take to discover your site and hogging the credit for traffic. You’re listening [...]

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SEO

Recent Study Show 41% of the First Page of Google Mobile SERP Is Taken up by Google Products

This is not new information for SEOs but it looks like non SEOs are now talking about it, a study of 15K+ recent popular queries finds Google devoted 41% of the first page of search [...]

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General

Google Tests User Generated Local Q/A in SERPs

I am not sure if this is the same as the Location panel Q/A block that comes up in a brands location panel. To me, this feels more like a UGC SERP feature that are [...]

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General

Google Releases an AMP Plugin for Eleventy Site Site Generator

Eleventy is a simpler static site generator and Google has just released a new AMP Plugin for the platform. They have also put together an AMP blog starter template you can use to get started right away.

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SEO

Google Testing Tools Now Identifies Web Story Format for AMP Pages

Google’s testing tools (like the AMP test, Search Console Performance Reports, etc) will recognize if your AMP document is a Web Story and they will use the term Web Story to identify this format. You [...]

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SEO

Google Search Quality Raters Guidelines Classifies Information on Groups of People as YMYL

Google’s Search Quality Raters Guidelines (PDF) classify Groups of people: information about or claims related to groups of people, including but not limited to those grouped on the basis of race or ethnic origin, religion, [...]

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SEO

Google Tests For Context Section in Top Stories

Google has been testing a bunch of different things in the Top Stories section, you all might remember the quotes, short description and author bio sections that were recently tested, the latest one is a [...]

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tl;dr Marketing July 24th - 2020 Issue

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tl;dr Marketing July 23rd - 2020 Issue

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