tl;drMarketing - tl;dr Marketing July 22nd - 2020 Issue

Digital Marketing News Roundup

July 22nd - 2020

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Today\’s digital marketing roundup includes news that Google My Business Starts Sending Email Notification For Duplicate Listings, More than Half the People on Earth Now Use Social Media and more.

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How to Feature 3D Augmented Reality in Google SERP

A guide on how to get started with showing 3D Augmented Reality in Google Mobile SERP, it’s still in beta and you need to be approved to use it but this guide will help you [...]

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General

Google Has Updated the Dataset Documentation to Add a New Optional Property measurementTechnique

Added a new optional property to the Dataset documentation, measurementTechnique, this property is proposed and pending standardization at schema.org and Google has added this as an optional property for the Dataset structured data. They also updated  the [...]

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Paid Media

Google Ads Editor v1.4: Support for Recommendations and Local Campaigns

Google has announed Google Ads Editor v1.4. This release includes support for recommendations and local campaigns. Recommendations: Recommendations provide customized suggestions to help improve your campaigns’ performance. To make it easier for you to implement these suggestions [...]

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General

Spotify Launches Video Podcasts Worldwide

Spotify today announced the global launch of video podcasts. The new feature at launch will allow users, including both free users and paid subscribers, to watch the video content from a select group of creator [...]

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SEO

Google Tests Grouping Latest Images in Image SERPs

This looks new to me, for some searches it appears Google might show a section for latest images with the label Latest and then show the rest of the ranking images with the label Other [...]

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Social Media

More than Half the People on Earth Now Use Social Media

According to the Digital 2020 July Global Statshot report Social media users have grown by more than 10 percent over the past year, taking the global total to 3.96 billion by the start of July [...]

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Social Media

Instagram Is Rolling out a Personal Fundraiser Feature

Starting today, Instagram is rolling out a new way to raise money for a personal cause, like yourself, your small business, a friend or a cause that’s important to you. You can already raise money [...]

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SEO

Google Search Console Adds News as a Filter in Search Type

Google Search Console has added a new Search Type filter for News. Now you can analyze traffic coming from the News tab on Google Search. Please note that this is only for traffic to your [...]

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Paid Media

Microsoft Advertising Partners with Shutterstock to Offer Free Stock Images for Audience Ads

Microsoft Advertising advertisers can access Shutterstock’s stock photo library of more than 320 million images for their search campaigns. Announced Tuesday, the new partnership makes stock images available for free within the Micorosft Advertising web interface. Shutterstock [...]

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SEO

Google site: Operator Was down for a Little While Today, Issue Has Since Been Resolved

Google has some issue with the site: operator for a little while earlier today, they later tweeted out the issue was fixed.

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General

Gmail Is Adding Support for Verified Brand Logos

Gmail is adding support for verified brand logos as part of a new standard. Brand Indicators for Message Identification or BIMI (pronounced: Bih-mee) is an emerging email specification that enables the use of brand-controlled logos [...]

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General

Schema.org Version 9 is Out

Check out the full changelog here

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SEO

Bing URL Submissions Plugin for WordPress

Bing has just announce the release of Bing URL Submissions Plugin for WordPress as open source project. The plugin allows webmasters of WordPress sites to get their content easily, automatically and immediately indexed by Bing as soon [...]

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General

The Adjacent User Theory

Bangaly Kaba ex-growth Instagram/Instacart has a guest post on Andrew Chen’s blog on The Adjacent User Theory. He defines them as users who are aware of a product and possibly tried using it, but are [...]

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SEO

Google My Business Starts Sending Email Notification For Duplicate Listings

Google is ramping up the email notification system in GMB, recently they started notifying us about suspensions. Now it appears they will also notify you if your listing is marked as a duplicate.

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