tl;drMarketing - tl;dr Marketing July 31st - 2020 Issue

Digital Marketing News Roundup

July 31st - 2020

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Today\’s digital marketing roundup includes news that Google Turns On Follow Feature for All Local Guides on Google Maps, Possible Google Update on 31 July 2020 and more.

SEO

Internal Google Document Shows Google Look at User Signals (Again) like Clicks and More

Rand Fishkin unpacks some of Google’s anti-competitive behaviour from the internal Google docs available from the Hearing on “Online Platforms and Market Power: Examining the Dominance of Amazon, Apple, Facebook and Google. From an SEO point [...]

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General

BuzzFeed Starts Selling Products Directly to Consumers

BuzzFeed has long recommended products to its audience, earning a cut of the revenue when readers click the links in its articles and buy from the sites that actually sell the goods. The digital publisher [...]

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Social Media

Snapchat has a new Story Sticker

Snapchat has a new Story Sticker that lets you make a custom story and add it to your story so your friends can Swipe Up to join!!

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General

Amazon Collects 30%, on Average, of Each Sale Made by Independent Sellers on Its Site Up from 19% Five Years Ago

Amazon’s dominance of online retail means that hundreds of thousands of small businesses must rely on its site to reach customers. In this report, they find that Amazon is exploiting its gatekeeper power to extract [...]

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SEO

Possible Google Update on 31 July 2020

Looks like most of the SERP position tackers are noticing a big change today, in SEMRush I can see a 6.2/10 volatility score in the US and a 6.2/10 volatility score in AU. Check out [...]

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SEO

Google Now Supports Image License Structured Data in Search Console and Rich Results Test tool

Announced back in Feb, Google has just tweeted out they now have a Search Console report for Image License and it’s also supported by Rich Results Test tool.

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General

Google Smart Display Brings Out New Visual Games

Google Assistant smart speakers have always been a great way to play voice-based games. Just say, “Hey Google, let’s play a game,” and within moments you’ll find yourself humming along to “Song Quiz,” or testing [...]

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SEO

Google Turns On Follow Feature for All Local Guides on Google Maps

Last year Google announced a Google Maps pilot feature that allowed people to follow select Local Guides, now they are expanding this feature and beginning to roll it out globally. If a Google Maps user has shared [...]

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SEO

Black-Owned Business Attribute Introduced in GMB (USA Only)

Merchants in the U.S. with a verified Business Profile on Google can add a Black-owned business attribute to their profile, making it easier for customers to find and support them. Along with this Google has also announced the [...]

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tl;dr Marketing July 30th - 2020 Issue

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tl;dr Marketing July 29th - 2020 Issue

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tl;dr Marketing July 24th - 2020 Issue

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tl;dr Marketing July 23rd - 2020 Issue

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