What makes a story compelling and memorable

Hi there,

Every company that aspires to be a leader in its industry makes purposeful decisions on what story it wants to tell. This week we have two stories for you, plus some advice on storytelling.

Our first story is about the challenges that people face in navigating government bureaucracy, especially in the midst of a pandemic. We talk to Intercom customer Code for America on how they use the Business Messenger to reassure and support those who are struggling to put food on the table.

Our second story is about customer success and churn reduction. This week on Scale, Clearbit's VP of Customer Success Luke Diaz joins the podcast to discuss how Clearbit is navigating the present economic storm and using automation to achieve double digit growth.
Here at Intercom, we love telling stories.

Our editor Alexa Collins shares the key ingredient in inspirational and memorable stories: the personality they convey.

Stay safe,

P.S. We’re delighted to have Dan Griggs onboard as Intercom’s CFO! Check out Karen Peacock’s announcement.

Messaging apps that help you understand and talk to your customers.

Intercom | 55 2nd St. | San Francisco, CA 94105

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