Really Good Emails - Green Machine

Green with send-vy

Green can represent money, jealousy, fresh beginnings, luck, recycling, radioactive ninja turtles, and a whole lot more. Just like any color, the way we over-use a color can condition the reader's perception and meaning, leading them to make conclusions on their own.

For example, researchers found that putting a candy bar's nutrition label in green influenced tasters to believe that the candy was healthier in nature. Having that kind of influence can be useful, so this week we thought we'd show off what others are doing with green.
 

P.S. Red-Green colorblindness effects about 8% of males and 0.5% of females from European descent. In other words, be careful when designing with green or red.

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