Val Geisler - Email Onboarding Tear Down: Shopify

The one where I download a free resource and join the Shopify email list... or do I???

Good email marketing is 100% about copy. If your subject line sucks the email isn't opened. If the content of the email sucks then your readers don't click and end up on your site. And if no one is on your site then you very quickly have a lead-gen problem.

Good email marketing is also 100% about strategy.

For those of you math whizzes out there, yes, email marketing is, in fact, a 200% effort.

So this tear down is about something every single one of us can relate to:

The email list.

I downloaded a content upgrade from a blog post and thought you should see behind the scenes of what happened next.

To give you an idea of what you're going to experience when you click the link below, get yourself prepared for:

• my actual inbox
• full screenshots of a 3-part onboarding sequence
• the best, most-underrated SNL character in recent history
• an optimized onboarding flowchart

You ready?

Get the strategy 👇

Email Onboarding Tear Down, Content Upgrade Edition: Shopify

-Val