tl;dr Marketing August 14th - 2020 Issue

Digital Marketing News Roundup

August 14th - 2020

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Today\’s digital marketing roundup includes news that Google Chrome V86 Will Test Just Showing the Domain in the Address Bar, Google Introduces New Sports and TV Show Rich Snippets in USA and more.

SEO

Need to Run AMP on Magento There Is a 3rd Party Extension for That

Plumrocket have created an AMP extension for Magento . In this case study they mention that With AMP implemented in e-commerce, their clients could immediately see mobile bounce rates drop by up to 20%, traffic increased [...]

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SEO

Google Rolls Out Flight & Hotel COVID-19 Trends in SERP

We saw these in the wild around late July and now it’s officially rolling out. Soon you’ll see the percentage of open hotels with availability and flights operating at the city or county level based [...]

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SEO

Google Introduces New Sports and TV Show Rich Snippets in USA

Now when you come to Search looking for your favourite team, you’ll see live TV options for MLB and NBA games (and they will be integrating more leagues in the future). Search for “where to [...]

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SEO

You Can Now Edit Some Business Profile Info on Google Maps and Search (Without Going to GMB)

Apparently you can now create posts, reply to reviews, add photos and update business information right from Google Search and Maps, you won’t have to be redirected to Google My Business dashboard. To start, make [...]

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SEO

Google Publishes a Video on Canonicalization

In this episode of SEO Mythbusting season 2, Martin Splitt and Rachel Costello discuss the most common SEO questions and myths around canonicalization. Topics Include:  Canonicalization is not a topical grouping (0:00) The most common [...]

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SEO

How long before images lose signals after a flawed url migration?

Glenn Gabe publishes his findings on what happens when you don’t consider images in your migration and explores things like how long before images lose signals after a flawed url migration? He unpacks his findings [...]

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SEO

Google Publishes a Video on How They Are Improving Search

It’s good basic intro to how search works and on how Google continues to improve results by looking to implement scalable solution instead of single search fixes. How does Google improve Search? In this video, [...]

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Paid Media

Bing Shopping Launches a Bunch of New Nearby Shopping Features

Bing is introducing some new shopping-related features: With Bing search, you can search for a product you’re interested in, and see a list of nearby stores selling it in-store. They have also added pandemic-related information [...]

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SEO

SEO Test Shows 25% Uplift to Organic Traffic by Increasing Internal Linking on Ecommerce Site

In this SEO test, folks from SearchPilot added additional linking between level two and level three categories for an eComm site, by including buttons with links to level three category pages at the top of [...]

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Social Media

LinkedIn Adds New Alerts and Lead Management Options to Sales Navigator

LinkedIn has announced some new additions to its Sales Navigator platform, as it works to provide more solutions to help businesspeople increasingly working remote, and unable to hold regular face-to-face meetings with clients. First off, [...]

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General

Google Chrome V86 Will Test Just Showing the Domain in the Address Bar

Chrome in version 86 will test just showing the domain in the address bar. Chrome 86, which is entering the beta channel this September and launches in stable a month later, will “experiment with how [...]

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