this is how you onboard new subscribers... and convert them to paying clients
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Email Onboarding Tear Down: Shopify
Tuesday, August 11, 2020
The one where I download a free resource and join the Shopify email list... or do I??? Good email marketing is 100% about copy. If your subject line sucks the email isn't opened. If the content of
steal like an artist
Thursday, August 6, 2020
Marketing is an art, right? I like to think it's both art and science to properly market your brand (see also: last week's email on psychology). But as the saying goes: sometimes you have to
the most valuable customer everyone forgets
Tuesday, August 4, 2020
The walking dead, the un-dead, living dead… zombies go by many names (but they rarely say hello!) And you have zombie customers lurking just around the corner. In the world of software, there's a
can I get your thoughts on this?
Wednesday, July 29, 2020
Way back in March of 2018 (approximately 34 years ago in covid years), I worked with the team at Stripe Atlas to write a guide on ecommerce email marketing. I recently read through it noting a number
swipe copy inside
Tuesday, July 21, 2020
You're gonna love this. I promise. Or at least like it, okay? When I set out to do regular email onboarding tear downs, I never anticipated that I'd solely do trial onboarding sequences. There
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