A major local marketing survey + an algo rollercoaster ride 🎢

            
Moz Top 10
Pro Snippet

"Consumers apply pressure to brands to take conscientious stands, but some orgs are blowing it. Help at hand: actionable advice from a diversity and inclusion expert, plus an intro to empathy mapping. On the technical side of life, MozCast captures a 96-degree storm going on in Google algo-land."
- Miriam Ellis, Local SEO SME, Moz

What We're Reading:
 

Barry Schwartz summarizes major algo turbulence which some feel could be a rollback of updates dating back to May.
UXD-2772-moz-top-10-newsletter-medium-blue-item-2.png

Starbucks' Stumble on Black Lives Matter Shows Rising Stakes for Brands in Addressing Race


Is your brand prepared to align with social good? Viability increasingly depends on credible solidarity.

Is Google E-A-T Actually a Ranking Factor? - Whiteboard Friday


Cyrus Shepard urges viewing the influence of expertise, authority, and trustworthiness through meaningful assessment of actual values.

5 Steps to Create Empathetic Content Right Now [Examples]


Daisy Quaker's tips on creating an empathy map will enhance your publication's ability to connect with customers.

Optimize Website – Page Experience – Core Web Vitals


Explore page experience metrics that will become actual Google ranking factors in the near future.

Google’s Latest Experiment is Keen, an Automated, Machine-Learning Based Version of Pinterest


Google Alerts meets Pinterest in this ML content curation remix.

Dear White Male Leaders of Any Tech Organization


Experienced, actionable advice for your org from diversity and inclusion professional, Alicia Jessip.

Local 3-Pack
8

The State of Local SEO Industry Report 2020


Download 30+ deep, free insights into local business operations and marketing from Moz's large-scale survey.

9

99 Problems But Category Dilution Ain’t One


Data frees you up to add more GMB categories, so long as they're relevant.

 

10

Third-Party vs. In-House Delivery: A Guide to Informed Choice


Millions of businesses must now understand the costs, risks, and benefits of last-mile delivery options; Miriam Ellis offers thorough analysis.

 

 

MozCon Early Bird: Save $200MozCon Virtual final agenda is here!

 

 

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Allyship and Enterprise in This Historic Moment

Friday, June 12, 2020

Moz Top 10 Pro Snippet "The creation of a more just world requires us to be loudly, unceasingly anti-racist." - Sarah Bird, CEO, Moz We dedicate this issue of the Moz Top 10 to Black

Understand the Biggest Core Update Since 2018

Thursday, May 21, 2020

Moz Top 10 Pro Snippet May 4th brought us a new core update (way to ruin Star Wars, Google), which measured in our data as the biggest core update since the August 2018 "Medic" update. Major

A Core Update + an Amazon Competitor

Wednesday, May 6, 2020

Moz Top 10 We've got e-commerce options on the brain in our evolving environment, plus biometric data to capture searcher behavior, and expert tips to master virtual speaker gigs in this edition of

Make a difference just by doing your job

Thursday, April 23, 2020

Not rendering correctly? View this email as a web page here. Moz Top 10 In this edition of the Moz Top 10, Russ Jones broadcasts a Whiteboard Friday-from-home with empathetic worklife advice. We've

E-commerce + local SEO tips for our times

Saturday, April 4, 2020

Not rendering correctly? View this email as a web page here. Moz Top 10 Practical and hopeful advice for local businesses, plus some useful tips for GSC, instant Bing indexation, and improving online

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