How to build an emotional connection with your customers

INC. THIS MORNING

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Join the founders of Bombas, Randy Goldberg and David Heath, for a lively conversation on brand-building. Learn from this sock and apparel company how to build a business that people love.

Thursday, September 10, 2020, 1:00 pm Eastern Time
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HERE'S WHAT ELSE I'M READING TODAY:

A recent Spotify conflict shows exactly why creators--of all kinds--need to see themselves as businesses. --Inc.

Here are some tips on how to help your team manage their mental health during these uncertain times. --Inc.

Inside a family-owned furniture company’s five-month struggle with Covid-19: “You can’t really have a plan.” --The Wall Street Journal

Electric vehicle battery startup QuantumScape, backed by Bill Gates and Volkswagen, says it’s going public through a SPAC deal. --CNBC

Have you ever pretended to be someone else when faced with a difficult decision or task? According to studies, you might want to try it. --Inc.

These features on the Apple Watch make for a great remote work tool. --Inc.

Inc. is closed on Monday for Labor Day. I’ll be back in your inbox Tuesday.

--Cameron Albert-Deitch
Reporter, Inc.

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Friday, September 4, 2020

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How to build an emotional connection with your customers

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