tl;dr Marketing September 11th - 2020 Issue

Digital Marketing News Roundup
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September 11th - 2020

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Today's digital marketing roundup includes news that TikTok Revealed How Its Algorithm Works, Chrome V85 Will Impact Google Analytics\’ Ability to Report on Organic Referrals and more.

General

Google Will Run 50,000 Small Businesses Grow with Google Workshops in the US

Grow with Google is partnering with SCORE and the International Downtown Association (iDA)  to complete a series of affordable and easily accessible Grow with Google workshops for 50,000 small businesses across the U.S. We will continue our partnerships with [...]

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SEO

Google Tests Health and Safety Attributes in Google My Business

Looks like there might be some new GMB attributes available for businesses, they are classified under Health and Safety and from the screenshot we can see at least 4 new ones that you can choose [...]

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SEO

A bunch of new tools from technicalseo.com

TechnocalSEO just released a bunch of new tools like – RSS feed parser (to extract URLs) – Bulk Google review link generator – Google Knowledge Graph search

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General

Chrome V85 Will Impact Google Analytics' Ability to Report on Organic Referrals

In late August, Chrome is making user-centric privacy changes to referrer and browser-version fields. According to Google, this will impact Google Analytics’ ability to report on organic referrals from Chrome. From what I can understand [...]

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SEO

Case Study on How These Folks Got One of Their Clients Back on the Google Carousel SERP Feature

Google Carousels for ranked entities appear when you make searches like “top 10 seo tools”. These are entities presented as cards in Google SERP that can be used to further refine search results. In this [...]

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Social Media

TikTok Revealed How Its Algorithm Works

TikTok revealed some of the elusive workings of the prized algorithm that keeps hundreds of millions of users worldwide hooked on the viral video app. TikTok’s algorithm uses machine learning to determine what content a [...]

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General

Stripe Checkout Adds Features like Promo Codes, Apple Pay or Google Pay Support and More

Checkout is the fastest way to get started with Stripe—it’s a hosted payment page optimized for conversion. Some of the new features include Generate promo codes for one-time or recurring payments. Apple Pay or Google [...]

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Social Media

Facebook’s Ads for Impact Program for Non-Profits, Deadline September 15 2020 (US Only)

This is a program to help NPOs survive in the midst of this unpredictable time and wanted to find a way to help. Apparently each organization received $10,000 in ad credit. Nonprofits must go through [...]

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SEO

Google Is Pulling Youtube Transcripts into Featured Snippets on Both Mobile and Desktop

Looks like Google is rolling this out, it’s been an on-off test from July but looks like more people are getting it now which indicates a wider rollout. Sample Query: Try searching for how to [...]

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General

Handy Collection of Growth Stories from Some Big Brands

IF you want to go through the business models, VC risks involved and other info for high growth companies like Yelp, Shopify, LinkedIN, etc check out this set of documents put together by Bessemer Venture [...]

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Social Media

Facebook Is Launching a College-Only Space Called Facebook Campus for Select US Colleges

FB is launching Facebook Campus, a college-only space designed to help students connect with fellow classmates over shared interests. Facebook Campus is a dedicated section of the Facebook app designed for students, with a Campus [...]

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SEO

Introducing the Bing Webmaster Tools URL Inspection Tool

Bing has just announced its Webmaster Tools URL inspection tool. To get started simply enter a URL for inspection. Their systems will crawl and inspect the page to provide various details along with appropriate messages [...]

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Paid Media

New Ways to Support Multicultural Publishers in Display & Video 360

Google is introducing new ways for marketers to discover and support a more diverse set of publishers in Display & Video Video 360’s Marketplace. First, when accessing Marketplace you will soon find auction packages with a clear [...]

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General

Google Intelligence Desk - Global Team of Analysts Monitoring News Events , Natural Disasters and Crises

With new things happening around the world every day, the information landscape can change quickly. To understand how their systems are performing when news breaks, Google has developed an Intelligence Desk, which actively monitors and [...]

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