Artificial intelligence is changing SEO. Here's what you'll need to do to optimize for machine learning and terminate the competition.

Return on ad spend (or ROAS) is an important – yet often overlooked – quality metric in PPC. Here are seven ways to use it.

[FREE Webinar] How to Create and Measure Content for Lead Generation

By SEMRush

Want to build a consistent content marketing strategy? Join Andy Crestodina (co-founder of Orbit Media) and Ilya Onskul (Product Owner at SEMrush) talking about how to make your content shine and accomplish business goals.

The best social media campaigns have one thing in common – they engage people. Here are 15 outstanding examples of campaigns that did just that.

Google says site owners shouldn’t expect search rankings to bounce back to previous levels after making a recovery from a manual penalty.

Investment-Inspired Techniques to Diversify Your SEO Agency Client Portfolio

By SEOMonitor

Hedging through diversification can help your SEO agency create a risk-adjusted client portfolio. Learn the benefits of this approach here.

Custom Audiences will replace two previous audience definitions, and are available for display, YouTube, Discovery, and Gmail campaigns.

Google’s John Mueller advises SEOs and site owners there’s no ranking benefit associated with having keywords in a domain name.

Discover some best practices for adding keywords in your web copy that makes sense to users and works for search engines.

Brands and businesses can make big money selling on Instagram. Here are 11 tactics that can help boost your sales using Instagram.