HubSpot - Have You Heard About Instagram Reels?

This summer, as countries weighed banning TikTok, Instagram launched a set of similar video editing tools called Instagram Reels. HubSpot Academy's Social Media Professor explains why Instagram might have made this move and how you can leverage Reels in your marketing.

For the most part, brand partnerships can be a great way to pool marketing resources between two companies while gaining awareness from two audiences. But. sometimes, brand partnerships don't pan out well. Learn about how some of the biggest brands launched terribly-panned campaigns and find out how to avoid repeating the same mistakes.

Contests can engage your audience and expand your brand reach. Use this 10-step process for planning and running a successful Instagram contest.

As a marketer, you're making important decisions every day — some with your gut, and some with data. Read this article to understand how to run marketing reports that help you make the best decisions possible.