tl;dr Marketing September 28th - 2020 Issue
Youtube Video Ads Analytics Now Allow You to Select Ad Format and Segment with Age, Gender, EtcIt appears that now you can select Ad Format (Skippable in-stream, video discovery, outstream) AND segment with age, gender, device, ad group & campaign in Youtube Video Ads analytics. New Movie SERP Feature Spotted in the WildLooks like Google might start suggesting new movies you might be interested in when you search for a movie-related keyword. It looks like when a user was searing for Borat related keyword they were presented [...] Indexing and Canonical Issues in GoogleThere are reports of some weird canonical issues being reported by many users. Apparently, Google is picking random canonicals for some URLs which is resulting in massive ranking drops. Inspecting search console seems to shows [...] Google Local Services Ads Switches from Flat Pricing to a Bidding SystemGoogle is opening up Local Services Ads (LSAs) to auction-based pricing. This comes after a successful test in a subset of professional services categories. A selection of advertisers across the expanding list of LSA categories [...] Facebook Tests Showing Insights on Individual Posts GroupApparently, you can now see insights on individuals posts in Facebook groups. I am not big od Facebook groups so I don’t know how new this is. LinkedIn Rolls Out a New design, Stories launches in the US and MoreLinkedIn is announcing a bunch of things today First up is a redesign to make your LinkedIn experience easy, inclusive, enjoyable, and most importantly to put the community front and center.  A new, streamlined search experience [...] YouTube Expands Fact-Checking Feature for Video Searches to EuropeYouTube will start showing users in the U.K. and Germany fact-checking panels on some video searches, expanding on its efforts to tackle misinformation in Europe. The feature was first rolled out in Brazil and India [...] Google Virtual DevFest 2020 is Set For October 16-18On October 16-18, thousands of developers from all over the world are coming together for DevFest 2020, the largest virtual weekend of community-led learning on Google technologies. Hosted by Google Developer Groups, this year’s sessions include technical talks [...] Google Brings Frequency Distribution, Weekly Average Frequency and Monthly Average Frequency to Video CampaignsTo help you better understand the frequency performance of your video campaigns and video ads, Google Ads is introducing three new metrics: frequency distribution, weekly average frequency and monthly average frequency. Learn more about these [...] Bing Brings AI to Autosuggest, People Also Ask and MoreBing as a new blog post that talks bout how they are using AI to power their auto suggest, People Also Ask (PAA), intelligent answers and much more. Yelp Adds New Features to Business ExperienceYelp has just announced new features and improvements to the Yelp for Business experience. They claim these new features enable advertisers to make more educated decisions about who they are reaching and where and when [...] Pinterest Launches Story Pins Beta, New Look Creator Profiles and More (Launching in US)Pinterest is launching its version of Stories, the social media format that everyone now offers. Story Pins is an all new type of Pin and publishing option that gives creators a way to tell dynamic [...] Instagram’s TikTok Clone Reels Updates to Allow Longer Videos, Easier EditsInstagram is today rolling out a few changes to its TikTok competitor, Reels. The company says it’s responding to user feedback on a few fronts, by giving Reels users the ability to create longer videos, [...] Google Tests Message Button in Each GMB PostIt appears Google might be testing a new message button in individual GMB post content. Feels like a different way to push adoption for GMB messages. I can see how users might engage with these [...] Google Preparing to End Support for Paid Chrome ExtensionsDevelopers can only use third-party payment providers going forward if they wish to offer paid functionality. In an email to developers, Google writes that the change has been in effect since March 27, when the [...] |
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tl;dr Marketing September 22nd - 2020 Issue
Tuesday, September 22, 2020
Digital Marketing News Roundup September 22nd - 2020 visit tldr;Marketing Today\'s digital marketing roundup includes news that The Google Ads API Is out of Beta, Local Services Ads Expands to 10
tl;dr Marketing September 21st - 2020 Issue
Monday, September 21, 2020
Digital Marketing News Roundup tldr-animation-logo.gif September 21st - 2020 visit tldr;Marketing Today\'s digital marketing roundup includes news that Google Search Feature Online Therapy
tl;dr Marketing September 18th - 2020 Issue
Friday, September 18, 2020
Digital Marketing News Roundup September 18th - 2020 visit tldr;Marketing Today\'s digital marketing roundup includes news that Introducing Facebook Business Suite an App for Managing Business
tl;dr Marketing September 17th - 2020 Issue
Thursday, September 17, 2020
Digital Marketing News Roundup tldr-animation-logo.gif September 17th - 2020 visit tldr;Marketing Today\'s digital marketing roundup includes news that Google Discover Traffic Drop On August 10th,
tl;dr Marketing September 16th - 2020 Issue
Wednesday, September 16, 2020
Digital Marketing News Roundup September 16th - 2020 visit tldr;Marketing Today\'s digital marketing roundup includes news that Google Tests a Blue Background for Ads in Google Images, Instagram Is
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