tl;dr Marketing September 21st - 2020 Issue

Digital Marketing News Roundup
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September 21st - 2020

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Today\’s digital marketing roundup includes news that Google Search Feature Online Therapy Providers, GMB Updates the Guidelines for Service Area Businesses & Virtual Offices and more.

SEO

GMB Updates the Guidelines for Service Area Businesses & Virtual Offices

There were a number of changes to the Google My Business guidelines article recently, the following info was added: Businesses can’t list a virtual office unless that office is staffed during business hours. Storefront vs [...]

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Sponsor

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Paid Media

Changes to Pause Behavior in the Interactive Media Ads (IMA) SDK

The IMA SDK is preparing to release changes to pause behavior when user clicks cause navigation away from the page or app. When this happens, the ad will be paused automatically by the SDK. These [...]

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SEO

Google Merchant Center Additional Countries Settings Are Coming

Google said by the end of this month you will need to control global product availability in your product feed. You can apply the shipping attribute to products directly in the feed or specify countries [...]

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General

217 New Emojis In Final List For 2021

217 new emojis have been approved and will come to devices throughout 2021. Additions include a heart on fire, face in the clouds, a woman with a beard, and new mixed skin tone options for [...]

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SEO

Google Tests Refine By SERP Feature on Mobile SERP

Looks like a new SERP Feature is starting to appear for some users, it’s only coming up on mobile AFAIK. It’s a refinement bubble that comes with the label “refine by X”, the x in [...]

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SEO

Google Search Feature Online Therapy Providers

Google is having a new SERP feature in search results that helps you find options for therapy that is covered by your insurance provider. Apparently this is from the US, not sure if it’s being [...]

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SEO

Google Is Prompting You with Auto Complete Suggestions That Fade In and Out

Looks like a new test with Auto Suggest where Google will fade in and out the next part of the word that it thinks matches the intent of the searcher. Sample Query: Try searching for [...]

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Social Media

Twitter Working on Audio Space, a Room Where You Can Talk to Anyone

Not much is known about it but it appears to be a new audio feature, not the audio clip one launched in Brazil. It’s a room where you can talk to anyone or just the [...]

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SEO

Google Updated Their Fact Check Structured Data Guidelines

Updated the fact check guidelines to include all relevant eligibility guidelines in one place (some guidelines were previously mentioned only in the Publisher Center article about fact-checked content). New ones are You must have a corrections policy or [...]

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