Taking the free-way - this week on Inside Intercom

Hey there,

“There’s no such thing as a free lunch” is an oft-used phrase which traditionally meant that someone, somewhere, was paying for it. But what if your free lunch was just so good that you came back the next day to buy another, and then you bring your whole team the following week?

In this week’s Scale by Intercom, Atlassian’s Kristen Habacht tells us that this is exactly how the freemium model works for them: Their enterprise customers have already bought into their product before they pay for it.

It’s an intriguing proposition, and one that Kristen says can stand to improve relationships across your organization and with your customers. Sounds too good to be true? Well, there’s no such thing as a free lunch...

Enjoy reading,

Messaging apps that help you understand and talk to your customers.

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