Facebook Lead Form Ads: How to Optimize for Results

Hey Reader, this newsletter is brought to you by the Becoming the Recognized Expert Masterclass. Two articles and a video for you today:

#1: How to Create Custom Reports in Google Analytics
Tired of struggling with Google Analytics to find the data you need? Wish there was an easy way to customize your reports? Find a step-by-step tutorial to build and save valuable Google Analytics custom reports. You’ll also learn how to find out where you’re losing valuable traffic via 404 pages and get a tip for reclaiming that traffic.

#2: Facebook Lead Form Ads: How to Optimize for Results (Watch on YouTube)
Want more quality leads from Facebook? Are your Facebook lead forms set up properly? Discover how to create Facebook lead forms that deliver the right leads.

#3: Live Video Strategy: How to Improve Your Facebook and YouTube Results
Want to use live video more strategically? Looking for tips to guide your live video strategy across Facebook and YouTube? Discover three goals that live video can help you achieve, and find out how to produce each type of live stream to ensure success.

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6th Annual State of Marketing Research Report
Marketing has definitely changed this year and customer data is driving more empathetic campaigns. Discover how to adapt to changing trends and tactics in Salesforce's latest State of Marketing report. Learn enhanced campaign KPIs and new ways for defining success.