My New Book Announcement and More Non-Obvious Stories! | Non-Obvious Insights #240

Dear Newsletterest,

If you managed to join my Inc. 5000 conference session this week, you saw my big news already ... I'm writing another book! This one will be called The Future Normal and is going to be co-authored by my good friend and fellow trend curator Henry Coutinho-Mason. He was one of the pioneers of Trendwatching and already our collaboration is driving me to think about new ideas and feel more optimistic about the future. Check out our video launch announcement here >>

The book is coming in Summer 2021, and leading up to it I'll share occasional updates about the book over the coming year, but if you'd like to get more involved with that project - make sure to join our early reader list here >>

And now let's get on to some non-obvious stories of the week!

Hilton Says: Make New Memories, Instead of Being Nostalgic

Google Photos is using AI to help automatically select your best photos every month to print and mail to you. Fisher-Price created a Instagram virtual toy museum to capitalize on what some industry publications are calling the "consumer nostalgia trend." It's true, we do seem to be retreating backward into our own lives. Movies, video games and experiences from our past are all being recreated (or at least repackaged). But what about new memories?

Inspired by a survey of Americans that found travel was people's most frequently recalled happy memory, Hilton decided it was time to try and fill this "travel memory deficit" by trying to entice people to dream of traveling again. Their "To new memories" campaign aims to spotlight those moments of reconnection that people have been missing over the past six months. It's a smart strategy, no doubt aided by the fact that most Americans live somewhere near a Hilton -- since another survey found that when people do start vacationing again, they are most likely going to do it close to home.

Why Jellyfish Might Be The Perfect Sustainable Seafood To Eat

A new study from Australian researchers proposes that jellyfish might be the perfect food for humans to start eating for a variety of reasons. Apparently most are tasteless and have a texture that has been described as a "mix of cucumbers and rubber bands." Doesn't that sound lovely? Of course, the report is somewhat convenient coming from Down Under given how much exported jellyfish comes from there. But I would definitely try this. I'm a pretty adventurous eater generally ... and I do need to find a replacement for octopus, which I used to love until I watched My Octopus Teacher on Netflix ...

Merck Begins Testing Drones For Vaccine Distribution

Drones have been widely tested for deliveries, so it's not a stretch to imagine they could be used to deliver medicine to hard to reach populations. The most interesting part of this story, though, isn't drone delivery - but rather that the arrival (eventually) of a Covid-19 vaccine will create urgency for governments and aviation authorities to approve drone deliveries. Regulatory groups are usually reluctant to imagine the positive uses and aim to prevent the worst. When millions of people need a vaccine, it could offer a shortcut to normalizing (and legalizing) drone deliveries on a mass scale. It's no wonder industry analysts expect an explosion in drone-enabled commerce and delivery.

The Truth About Beauty Focus Groups, From a Tired Moderator

"In the room, there is a “celebrity jewelry designer,” a “travel vlogger,” a “houseplant influencer,” a “life coach in-training,” and a woman who specializes in “unboxing videos.” But the spreadsheet reads: social worker, educator, professional data entry, bank manager, and pain clinic associate ... that’s okay, though. This dissonance is understandable, and it’s important they have their moment, that quick bump of confidence that comes from validation in a room of strangers. I listen as they describe their morning routines and how the tautness of their forehead is social currency. They will use anything their dermatologist recommends."

This is just one passage from a darkly engaging essay from writer Katiy Heath, who spent the last several years moderating focus groups for skincare companies and is currently writing a memoir about her experience. As I read about her experience, it reminded me of a time in my own past when I was involved in joyless sessions like the ones she described. I suppose there is something to be learned from bringing a group of 18 to 34 year old women together to talk about skincare. Reading Heath's retelling of those sessions, though, is a lot more fun.

Handshake Raises $80m To Help Diverse Young People Land Jobs

Since the pandemic, employers have no longer been able to go to college campuses to recruit their next generation of talent -- which has created a pipeline problem for everyone. Investors are banking that Handshake might be the ideal solution to step in and help those connections happen better than LinkedIn or any other existing platform. To date, Handshake has forged relationships with community colleges and HBCUs, as well as used a series of virtual events to help recent grads seeking jobs connect with employers. As an employer, I plan to start using the tool to find new candidates. Anything that helps to get more people working is a platform worthy of our support.

Book Release of the Week:

Book Summary:
Unlike much of the world today, and most people who have ever lived, WEIRD (Western, Educated, Industrialized, Rich, and Democratic) people are highly individualistic, self-obsessed, control-oriented, nonconformist, and analytical. They focus on themselves―their attributes, accomplishments, and aspirations―over their relationships and social roles. How did WEIRD populations become so psychologically distinct? This book from Harvard Professor Joseph Henrich offers a deep (700 page!) exploration of this question.

Buy on Bookshop >>

Join the Non-Obvious Insights Show this week ...

Every Thursday I interview another fascinating guest for my weekly live show broadcast to YouTube Live and LinkedIn Live. This week's episode will feature a conversation with two young founders of an organization called Choose Org that helps educate people about racial literacy :

Want to watch past episodes? Just visit my YouTube channel to see a full archive of all my previous guests. Watch the full playlist on YouTube >>

How are these stories curated?

Every week I spend hours going through hundreds of stories in order to curate this email. Want to discuss how I could bring this thinking to your next event as a virtual speaker? Visit my speaking page >>

Be Part Of Our Community ...

Join our LinkedIn Group for the Non-Obvious Nation to read stories and see the world a little differently. Join Now >>

Want to share? Here's the newsletter link:
https://mailchi.mp/nonobvious/240?e=f7921ac548

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My New Book Announcement and More Non-Obvious Stories! | Non-Obvious Insights #240

Hilton Says: Make New Memories, Instead of Being Nostalgic

Why Jellyfish Might Be The Perfect Sustainable Seafood To Eat

Merck Begins Testing Drones For Vaccine Distribution

The Truth About Beauty Focus Groups, From a Tired Moderator

Handshake Raises $80m To Help Diverse Young People Land Jobs

Book Release of the Week:

Join the Non-Obvious Insights Show this week ...

Older messages

Virtual Cuddling, Dark Stores, the INC 5000 Conference and an Interview with Dan Pink | Non-Obvious Insights #239

Inappropriate Onions, Tattoo Robots, Translating Whale Songs and How Teachers Would Fix Zoom | Non-Obvious Insights #238

How Humor Inspires Change, the Pathetic Debate and Heat Activated Stamps | Non-Obvious Insights #237

Filming Goes Into Space, Democracy-Saving Deepfakes and Why Netflix Cancels Shows After 2 Seasons | Non-Obvious Insights #236

An Inside Look at College Admissions, Why Some People Are Religious and a Housing Solution For Loneliness | Non-Obvious Insights #235

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