The 6 most important KPIs to track on social media

                                                           
6 Social Media KPIs for Social Media Marketing Mastery (Infographic)
There are many social media key performance indicators you can track in your campaigns. Let’s look at 6 that matter, and some that aren’t worth monitoring.
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Reach vs. Impressions: Two Essential Metrics
These metrics help marketers understand how potential customers learn about their offerings. Here's what they mean.
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What's a Good Email Open Rate?
High email open rates mean more chances for converting customers.
See benchmarks & strategies here.
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How to Use Behavioral Segmentation
Segmentation keeps you from operating blindly & makes your content likelier to convert. See what else it can accomplish.
Read More
Paid Media: Definition, Strategies and Trends
Paid media can increase your brand’s reach, spread awareness and help you capture new leads.
Read More

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4 strategies for writing LinkedIn articles + pros of publishing on this platform

Tuesday, October 20, 2020

The Content Marketer By Brafton Last week we shared guides on website marketing and SMS marketing, advice on writing LinkedIn articles, looked at the role of a marketing technologist and more! LinkedIn

7 tips for content creators, by content creators

Tuesday, October 13, 2020

The Content Marketer By Brafton Last week we shared our best tips for content creators, an infographic about copywriting, an explainer on corporate branding and more! 7 pro tips for content creators

Google Data Studio: What it is, how to use it + more

Tuesday, October 6, 2020

The Content Marketer By Brafton Last week we shared our best tips on using Google Data Studio, advice on writing like a journalist, a guide on content optimization and more! Google Data Studio

43 graphics & charts that demonstrate data visualization excellence

Friday, October 2, 2020

Data is a blessing and a curse. It's a blessing because, well, we need data. And it's a curse because raw data is plain-and-simple hard to sort through and explain to someone who did not comb

4 of the worst types of LinkedIn cold pitches

Tuesday, September 29, 2020

The Content Marketer By Brafton Last week we shared exactly what we thought about LinkedIn cold pitches (and how to improve them), a trick that'll supercharge your social game, info on ghost blog

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