Indie Letters - ⚡ IL - SEO (With A Real Twist)

Today's newsletter discuss how to write best content around best converting keywords for your business & how to identify them & does adding a maker badge increase sales.

2nd: Sponsorship slots are available now in the newsletter at $40-50 price. Within December, newsletter will hopefully grow 2K+ subscribers and I will bump the sponsor price around $100. So it's the last chance to become a sponsor at half-price.

Marketing & Growth

SEO (with a twist)

Instead of picking a keyword and start pumping content. Test it first with Google Ads. This way you will know if those keywords are going to convert or not.

Run some small experiments; see if these keywords convert; if they do, make a plan for the long-term game of SEO.

Support us by sponsoring an issue sent to our 1750+ subscribers each week. (US audience: 90%) Book now →

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Increase sales by adding a "made by" badge to your project

Jakob of Gum Spy got dozens of sales, along with hundreds of followers and subscribers because he added a small "made by" badge to his project's website. 

Shaan Puri of My First Million clicked the badge and looked into Jakob. He liked what he saw and gave him a shoutout — all thanks to that little badge.

These badges make it easy for potential customers to learn about you and your other projects, allowing for a more personal connection. They can also create trust (depending on your industry). 

And they're particularly helpful if your target market is fellow makers, as it shows that you're a kindred spirit. Here's the free badge that Jakob used. It simply says "by Jakob Greenfeld" in the bottom right of each page, and links to his personal website.

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Snippets

•  Salesforce will buy Slack for $28 billion. (Source)
• Figure out a way to upsell with your 404 page. (Tweet it)
• Checkout B2B SaaS marketing playbook full of growth marketing strategies for B2B SaaS founders.
• Some grow faster, some grow slow, some grow tall and others short. Regardless, perseverance is what maximizes growth for all.
• Snapchat publishers are reporting higher RPMs (revenue per impressions) which mean 2 things: a) Advertisers are spending more money. b) More and more advertisers are coming on Snapchat
• Adding a trailer to your video can increase 1-minute video views by 43%. Using a 4:5 aspect ratio outperform 16:9 by 2x. These are some of the insights Facebook recently released on their official blog
• Pinterest is testing online events where participants can join via Zoom (FB is beta-testing this)

Classifieds

• Find your sponsor in a second with the Sponsorgap database and ad marketplace. It's never been easier to discover new sponsors for your product.
• Coursesity - find best online courses to learn anything you want. Browse top rated & highly recommended courses from thousands of course sites at one place.
• Wherever you are in the process of starting a business-regardless of size or industry-stop. Read The Tiny MBA Book. Thousands of copies sold & shipped to all 7 continents!

With this, classified's section is ending at high note. So book a sponsor slot to advertise your business & support the newsletter.

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Worth Reading

 1. 10 tips for Founders doing Sales (from a Founder)

2. Six things I wish I knew before I bootstrapped my first SaaS startup

3. An ex-Googler's guide to dev tools

4. $9286 spent on marketing this month - [full report]

5. The Mind Of a Brilliant Trend Seeker

6. These circles don't move

Last thing: Hassan, my cousin, recently completed his computer science degree. Now he is looking for a job/internship. If you have some vacant spot, please give him a chance. Email him directly at codebussiness@gmail.com (click to send an email)

One more thing!

💲 Grow your biz by Sponsoring an issue.

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