The Latest From SaaStr: SaaS Pricing Pages Do Seem to Use the ‘Decoy Effect’. But Not So Much For Bundles.

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By Jason Lemkin · Monday, December 21, 2020
 
     
 

Q: How is the ‘decoy effect’ used to increase add-on and bundle sales in SaaS? It’s an interesting question in SaaS. Do we see the classic ‘decoy effect’ — vs....
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The post SaaS Pricing Pages Do Seem to Use the ‘Decoy Effect’. But Not So Much For Bundles. appeared first on SaaStr.

 
     
 
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By Jason Lemkin · Monday, December 21, 2020
 
     
 

At some point in 2021, we’ll be on the other side of this. We’ll be back to events, including the SaaStr Annual 2021 IRL.  We’ll be eating indoors again.  And...
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By Jason Lemkin · Sunday, December 20, 2020
 
     
 

So as a founder, I was fired by 3 PR firms.  In a row.  Two actual PR firms, and the third, a solo shop. I was fired for one simple...
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The post A SaaS Founder’s Guide to PR appeared first on SaaStr.

 
     
 
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