tl;dr Marketing January 25th - 2021 Issue

Digital Marketing News Roundup

January 25th - 2021

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Today’s digital marketing roundup includes news that Facebook Launches Classes for Events, Google Updates The Options to Flag a Review via GMB and more.

Social Media

Facebook Launches Classes for Events

Classes is a new event type which can be selected when creating a new online event on Facebook. Facebook Classes adds additional features to online events making online instructing easier: A new ‘Requirements’ field to [...]

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General

Per Cohort Size Metric, Rolling and Cumulative Calculations Comes to Cohort Analysis in Google Analytics

Two new capabilities are available in the Cohort technique within the Analysis module: rolling and cumulative calculations along with a new metric called Per Cohort Size. More info below Standard calculation lets you identify users that [...]

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Social Media

Pinterest Adds Eyeshadow to Its Virtual Makeup Kit

After launching AR Lipstick early last year, Pinterest is now offering virtual Eyeshadow option similar to what Google started doing in Dec last year. The app will now give you a way to virtually try [...]

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SEO

Google Now Has a Dedicated Local News SERP Feature for Some Queries

Google is starting to directly show Local News in Google Search. Example query [inauguration] where there is a box below the top stories section for local news, I was NOT able to replicate it from [...]

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Paid Media

Google Is Launching New Real-Time Bidding Experiments

Google is launching experiments that are intended to provide bidders with an opportunity to test and provide collaborative feedback on ads-privacy proposals–these are features intended to improve user privacy protections and provide mechanisms for testing Chrome Privacy [...]

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Social Media

LinkedIn Adds New Post Visibility and Reply Controls to Restrict Who Can Comment

As you can see here, in the first image, it shows how users can control who can see their posts on LinkedIn. These settings have been available for some time (though in slightly different form), [...]

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SEO

You Can Now Show Price Drop Rich Result in SERPs. USA only.

Google has updated their Product Structured Data documentation to show a new enhancement, Price drop. The price drop appearance is available in English in the US, on both desktop and mobile. Google automatically calculates the [...]

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Social Media

Facebook Is Testing a NEW Short Video Button

The short video button allows you to create and/or upload videos of up-to 26 seconds. This was being tested in India from Aug 2020.

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SEO

Google Updates The Options to Flag a Review via GMB

Google updated its options for flagging a review inside the Google My Business dashboard. They have added more descriptions for the various options and introduced some new ones as well. Check the post for more [...]

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SEO

Google Search Officially Launches Updated Mobile UX That Has Been in Tests for Months

Google is pushing out a major visual redesign of the mobile Search experience, which rolls out in the coming days. The goal is to provide an easier more consistent UI for searchers. We have seen [...]

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Social Media

2021 Social Media Industry Benchmarks from SocialInsider

These folks looked into over 22 million posts on Instagram, Facebook, and Twitter from 35 industries and created a comparison between the social media performance of 2019 and 2020, which can help you sharpen your [...]

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General

A Quick Way to Set up a New Temporary WordPress Installation for Testing Things

I love this site called TasteWP, you can quickly set up a new WordPress installation in a few clicks. No need to signup, no credit card needed.

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General

Microsoft Files Patent to Create Chatbots That Imitate Dead People

Microsoft has filed a patent that would allow the company to digitally revive deceased loved ones as chatbots, using the individual’s personal information. The Independent reports that the tech giant has raised the possibility of creating [...]

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SEO

More Cars Added to Google AR Experience on Android in USA

Google is expanding its offering of cloud streamed 3D car content in Search on Android devices (USA only). Google has added models from Porsche, Volvo, and FCA (well, it’s Stellantis now) to the mix.

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tl;dr Marketing January 22nd - 2021 Issue

Friday, January 22, 2021

Digital Marketing News Roundup tldr-animation-logo.gif January 22nd - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that How to Avoid Layout Shifts Caused by Web Fonts,

tl;dr Marketing January 21st - 2021 Issue

Thursday, January 21, 2021

Digital Marketing News Roundup January 21st - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Possible Google Update on 20 January 2021, LinkedIn added filter for

tl;dr Marketing January 20th - 2021 Issue

Wednesday, January 20, 2021

Digital Marketing News Roundup January 20th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that TikTok Gets a Q&A Feature, Looks Like GMB Posts are No Longer

tl;dr Marketing January 19th - 2021 Issue

Tuesday, January 19, 2021

Digital Marketing News Roundup January 19th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Search Tests Expandable Accordion Carousels in Mobile SERPs,

tl;dr Marketing January 18th - 2021 Issue

Monday, January 18, 2021

Digital Marketing News Roundup January 18th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that TikTok Beats Facebook in Time Spent Per User, Google Discover Removes

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