tl;dr Marketing January 18th - 2021 Issue
Microsoft Bing Search QR Code GeneratorNot sure if this is new but if you search for [qr code] on Microsoft Bing Search you get a built in QR code generator tool. You can directly access the Bing QR widget at bing.com/widget/t/qrcode [...] A Writeup About How Google Safe Browsing Can Kill a StartupThe Safe Browsing incident described in this post made it very clear that Google literally controls who can access your website, no matter where and how you operate it. With Chrome having around 70% market [...] SEO Test Shows 15% Uplift in Organic Traffic Placing the Brand Name First in Title Tags on Localized Search QueriesThis test looked at localized search queries, they wanted to try and add the brand name to the beginning of the title tags on city level pages and see if that had any impact on [...] DuckDuckGo Surpasses 100 Million Daily Search Queries for the First TimePrivacy-focused search engine DuckDuckGo reached a major milestone in its 12-year-old history this week when it recorded on Monday its first-ever day with more than 100 million user search queries. DuckDuckGo’s historical milestone comes in [...] Google May Expand Roll Out of Web Stories if More Sites Use ThemGoogle’s John Mueller says Web Stories may be rolled out to search results in additional countries if more sites start publishing them. Web Stories are currently supported in search results in the United States, India, [...] More Details Emerge on the Secret Online Advertising Deal Between Google and FacebookIn 2017, Facebook said it was testing a new way of selling online advertising that would threaten Google’s control of the digital ad market. But less than two years later, Facebook did an about-face and [...] Apple Apparently in Talks with Production Companies to Launch Podcasting Subscription ServiceMore evidence has emerged of Apple’s plans to launch a podcast subscription service. The Information reports today that Apple is “discussing launching a new subscription service that would charge people to listen to podcasts,” but it’s “unclear [...] TikTok Beats Facebook in Time Spent Per UserFor the first time users are spending more time on TikTok than Facebook as per data from a new report on app usage. App Annie reports that time spent on TikTok is up 325% year-over-year, [...] Google URL Inspection Tool Now Displays Multiple Referring PagesIt seems like Google is now showing multiple referring pages for some URLs in the URL Inspection Tool within Google Search Console. Google Tests Related To Section in Knowledge PanelGoogle is testing a “Related To” result in the Knowledge Panel where they show a Wikipedia result to a subtopic directly related to the entity shown on the SERP. Google Has a New Dataset for Data to Text Called ToTToGoogle has a new dataset for data to text called ToTTo (shorthand for “Table-To-Text”) consists of 121,000 training examples, along with 7,500 examples each for development and test. ToTTo is available via their GitHub repo. [...] Google Is Runnings Ads for Small Business Advisors Program from Their GMB Help DocsGoogle is running a CTA within their GMB help document section that asks users if they want to Get help from Small Business Advisors, the USA only program they launched in Nov 2020. The idea [...] Facebook Outlines Changes to Marketing API and Ads Insights API from January 19thFacebook is sharing an update to the changes coming to Marketing API and Ads Insights API endpoints from January 19th, some of they will be breaking changes to best to check if your apps and [...] Google Discover Removes Card Category Names and Replaces It with NumbersLooks like Google doesn’t like it when SEOs tried to find more insights into how Discover works. You can check this sheet by Valentin Pletzer that has documented the various categories he has come across [...] Possible Google Update on 17 January 2021Looks like most of the SERP position tackers are noticing a big change today, in SEMRush I can see a 5.7/10 volatility score in the US. Check out how some of the SERP Fluctuations tools [...] Snapchat Adds Public View Counts to its TikTok-Like Spotlight FeedSnapchat has taken another step towards making its TikTok-like ‘Spotlight’ feed more similar to TikTok, by adding public view counts on Spotlight clips. As you can see in this example, posted by Conviva’s Mike Metzler, [...] Old Google Disavow Tool Going Away On January 19 2021Two months ago Google launched the new disavow link tool in the new Google Search Console. Now, Google is sunsetting the old tool in just a few days from now. On January 19, 2021, Google [...] Custom Range Feature in Google Search on Chrome Crash with Latest Windows 10 UpdateThe latest Windows 10 update is causing the Custom Range feature in Google Search to crash – it hogs a massive amount of resources (as seen in Task Manager) and freezes. You might want to [...] Upcoming Events
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tl;dr Marketing January 15th - 2021 Issue
Friday, January 15, 2021
Digital Marketing News Roundup tldr-animation-logo.gif January 15th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that YouTube Officially Begins Testing the Ability to
tl;dr Marketing January 13th - 2021 Issue
Friday, January 15, 2021
Digital Marketing News Roundup January 13th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that LinkedIn Stories Now Let's You Add Swipe-Up Links, Google News
tl;dr Marketing January 14th - 2021 Issue
Friday, January 15, 2021
Digital Marketing News Roundup January 14th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Is Running Tests Which Remove Some Media Sites from Its Search
tl;dr Marketing January 12th - 2021 Issue
Tuesday, January 12, 2021
Digital Marketing News Roundup tldr-animation-logo.gif January 12th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Updates the Search Console Coverage
tl;dr Marketing January 11th - 2021 Issue
Monday, January 11, 2021
Digital Marketing News Roundup tldr-animation-logo.gif January 11th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Launched Subtopics Ranking in Mid-
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