⚡ IL - Tailor your SaaS for? best fit customers / free users

Marketing & Growth

Tailor your SaaS for best-fit customers

Your best-fit customers are significantly more valuable than bad fit customer base. They are also more valuable than your overall customer base (including those who are a good fit).

That's why you need to tailor the following to your best-fit customers:

- Product Roadmap
- Demand Gen
- Sales
- Content
- Onboarding
... and more

The more you focus on your best-fit customers, the more you will build a differentiated position in the marketplace with super fans and power users.

Increase paid conversions by incentivizing trial users to check out key features

Navexa achieved an impressive 50% conversion rate from trial to paid, and most of the credit goes to the gamified onboarding experience. 

Here's how it works:

New users get a 1-week free trial. When they log in, a small modal appears, inviting them to extend their trial for free — all they have to do is visit specific pages and/or try out key features. 

The modal displays these tasks, how many days each task will add to the trial, and a progress bar. It also shows how many days are currently left in the trial, so the user can see the time being added with each task completed. 

Once all is said and done, the trial lasts two weeks. And with users trying out the features that will (hopefully) convert and retain them, trial abandonment is reduced while engagement and conversions are increased.

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Snippets

• Planning to raise capital for your SaaS? Try your hands on Investor pitch training to improve your pitch deck and practice for your next investor pitch with 200+ real questions for free.
• Get DIY UX audit checklist and uncover 90% of the usability issues on your website or app based on 100+ unique criteria. get this list.
• Polotno Studio is a Canva-like design editor. with a large library of photos and vector illustrations to create images for social media, youtube previews, covers, presentations. No signups, no ads, no paywalls.
• Softr raised $2.2M seed for its no-code website and web app platform powered by Airtable. Last year, Aug 25, IndieLetters was competing with it for the top 3 positions on ProductHunt. 
• Sequoia buys shares in Zapier at a 4 billion dollars valuation - 40X of their annual revenue.
• YouTube started showcasing results based on hashtags. Live example here.
• Now you can add links to your LinkedIn stories. This option will be available to company pages, as well as profiles with at least 5,000 connections.
• Content marketing is about writing a useful article. Side-project marketing is about coding a useful (often small) software tool.

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Worth Reading

1. How Kobe made first $30,000 by copying a bigger, more successful brand and not trying to be original (Twitter)

2. How Raj went from growing startups to buying them

3. Harry's step-by-step guide to landing pages that convert

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